A New Day Dresses

Why I Fell in Love with Target’s Best-Kept Fashion Secret (And You Will Too)

I’ll never forget the first time I discovered an A New Day dress hanging on the Target rack. I was rushing through the store on a typical Tuesday evening, hunting for something—anything—that could transform my wardrobe without breaking my carefully maintained budget. That’s when I spotted it: a beautiful midi dress in the softest sage green, with delicate pleating and a price tag that made me do a double-take. Could something this chic really cost less than my weekly coffee budget?

Fast forward two years, and my closet now houses a rainbow of A New Day dresses that have become the backbone of my wardrobe. From boardroom presentations to weekend brunches, these versatile pieces have proven themselves time and again. Today, I’m sharing everything I’ve learned about navigating the wonderful world of Target’s signature dress line—because every woman deserves to feel confident and stylish without spending a fortune.

My Journey into the A New Day Universe

When Target launched A New Day as part of their private label revolution, I was initially skeptical. Could a mass retailer really create pieces that rivaled my favorite mid-range brands? The answer, I discovered, was a resounding yes. But like any good relationship, it took time to understand what worked and what didn’t.

My first purchase was that sage green midi I mentioned—a dress that still hangs in my closet today and continues to earn compliments. But it wasn’t until I started experimenting with different styles, sizes, and occasions that I truly understood the depth and versatility of this collection. A New Day dresses aren’t just affordable alternatives; they’re genuinely well-designed pieces that understand the modern woman’s lifestyle.

What Styles of A New Day Dresses Are Available?

The variety within the A New Day dress collection is honestly impressive. During my years of collecting (yes, I’ll admit to being a collector), I’ve encountered everything from structured blazer dresses to flowing bohemian maxis. Let me walk you through the main categories I’ve discovered:

The midi dress selection is particularly strong, offering everything from wrap styles to fit-and-flare silhouettes. These have become my go-to for versatile dressing—perfect for transitioning from day to night with just a change of accessories. The wrap dresses deserve special mention; they’re incredibly flattering and work beautifully for a range of body types.

Maxi dresses in the A New Day line tend to lean casual but elegant. I own several that work beautifully for summer weddings or weekend events. The key is in the details—interesting necklines, subtle prints, or textural elements that elevate them beyond basic.

For professional settings, their sheath dresses and blazer-style dresses are absolute winners. I have a navy blazer dress that’s become my secret weapon for important meetings. It looks put-together and expensive, yet I paid less than what I’d spend on a decent lunch.

The casual dress options include everything from t-shirt dresses to denim styles. These are perfect for running errands or casual weekend activities, but don’t underestimate their potential—with the right styling, even a simple t-shirt dress can look intentional and chic.

Where Can I Buy A New Day Dresses?

This might seem obvious, but A New Day dresses are exclusively available at Target. However, there are several ways to shop for them, and I’ve found some approaches work better than others.

In-store shopping gives you the advantage of touching fabrics and trying on different sizes, which I highly recommend for your first few purchases. Target stores typically have a dedicated A New Day section, usually located near other women’s contemporary brands. I’ve noticed that selection can vary significantly between stores, so if you’re looking for something specific, calling ahead can save you time.

Target’s website offers the fullest selection and often carries exclusive online-only styles. I do most of my browsing online now, using their filter options to narrow down by size, color, and price range. The website also shows which items are available for same-day pickup or delivery, which is incredibly convenient.

The Target app has become my secret weapon for scoring deals. I have notifications set up for when new A New Day dresses arrive, and I can quickly check if items are in stock at my local store. Plus, the app often features exclusive deals and early access to sales.

Are A New Day Dresses True to Size?

This is perhaps the most important question I get asked, and honestly, it’s complicated. In my experience, A New Day dress sizing can be inconsistent, but there are patterns I’ve noticed that can help guide your purchases.

Generally speaking, I find that A New Day dresses run slightly large in the bust area but true to size in the waist and hips. This has actually worked in my favor for many styles, as it creates a more relaxed, comfortable fit that’s still flattering. However, for more fitted styles, I sometimes size down.

The wrap dresses tend to be the most forgiving and true to size, which is one reason they’re so popular. The adjustable nature of the wrap style means you can customize the fit to your body.

Structured dresses like blazer styles or sheaths can run larger, particularly in the shoulder area. I learned this the hard way with a beautiful black blazer dress that looked fantastic on the hanger but overwhelmed my frame. Now I always size down for these styles.

Casual and flowy styles generally run true to size, but pay attention to the length measurements. I’m 5’6″, and I’ve found that their “midi” length hits perfectly at mid-calf, but shorter women might find these ankle-length.

My advice? Always check the size chart and read reviews. Target’s website shows detailed measurements, and customer reviews often include helpful sizing insights. If you’re between sizes, consider the style of dress and err on the side of sizing down for structured pieces and true to size for casual styles.

What Materials Are Used in A New Day Dresses?

The fabric quality in A New Day dresses has been one of the most pleasant surprises in my collecting journey. For the price point, the materials are genuinely impressive, though like any line, some fabrics perform better than others.

Polyester blends make up the majority of the collection, but don’t let that scare you away. The polyester used feels soft and drapes well, and I’ve found it holds up beautifully to regular washing. Many of my oldest A New Day dresses still look as good as the day I bought them.

Cotton blends appear in many of their casual styles, particularly t-shirt dresses and some midi styles. These are incredibly comfortable and breathable, making them perfect for warmer weather. The cotton content also means they’re easy to care for and don’t wrinkle excessively.

Rayon and viscose blends create some of the most luxurious-feeling pieces in the collection. I have a burgundy wrap dress in a rayon blend that feels like it cost three times what I paid. These fabrics drape beautifully and photograph well, but they do require a bit more care.

Ponte knits are used for many of their structured pieces, and this is where A New Day really shines. The ponte fabric provides structure while maintaining comfort and stretch. My ponte blazer dresses are among my most-worn pieces because they look polished but feel like wearing pajamas.

One thing I’ve learned is to pay attention to fabric care instructions. While most A New Day dresses are machine washable, some of the more delicate fabrics benefit from gentle cycles or air drying.

How Much Do A New Day Dresses Cost?

The pricing of A New Day dresses is honestly one of their strongest selling points. In my experience, prices typically range from $15 to $40, with most falling in the $20-30 range. When you compare this to similar styles from other retailers, the value is exceptional.

Basic styles like t-shirt dresses or simple tanks usually fall in the $15-20 range. These are perfect for building a capsule wardrobe or trying out a new style without a big investment.

Mid-range pieces including most midi dresses, wrap styles, and casual options typically cost $20-30. This is the sweet spot where you get the best combination of style, quality, and value.

Premium pieces such as blazer dresses, structured sheaths, or dresses with special details might reach $35-40. Even at this price point, you’re getting incredible value compared to similar pieces from other brands.

The key to maximizing value is shopping during Target’s frequent sales. I’ve scored A New Day dresses for as little as $8 during clearance events. Target typically runs promotions like “buy two, get one free” or percentage-off sales several times throughout the year.

What Colors Do A New Day Dresses Come in?

The color palette of A New Day dresses is both trendy and timeless, which I appreciate as someone who wants pieces that will work across seasons and years. The brand does an excellent job of offering both classic neutrals and on-trend colors each season.

Classic neutrals form the foundation of every collection: black, navy, gray, white, and cream are almost always available. These are the pieces I recommend starting with, as they’re the most versatile and can be styled countless ways.

Earth tones have become increasingly prominent, with beautiful options in camel, olive green, rust, and various shades of brown. I’m particularly fond of their sage green offerings—they photograph beautifully and work with so many skin tones.

Seasonal colors change throughout the year, reflecting current trends. Spring collections often feature pastels and brights, while fall brings deeper jewel tones. I’ve learned to grab seasonal colors I love immediately, as they don’t always return.

Prints deserve their own mention. A New Day dresses feature everything from classic florals to abstract patterns. Their print selection tends to be sophisticated rather than trendy, which means pieces remain relevant longer.

The brand also does an excellent job with monochromatic dressing—offering the same color in multiple shades or different textures, which creates sophisticated, pulled-together looks.

Are A New Day Dresses Suitable for Formal Occasions?

This question comes up frequently, and my answer is a qualified yes. While A New Day dresses aren’t designed for black-tie events, many styles work beautifully for semi-formal occasions, and with the right styling, some can handle more formal settings.

Blazer dresses are my go-to for business formal events. I have a black one that I’ve worn to networking events, conferences, and even evening work functions. Paired with heels and statement jewelry, it looks expensive and appropriate.

Midi dresses in solid colors or subtle prints work well for events like dinner parties, gallery openings, or daytime weddings. The key is choosing styles with interesting details—perhaps an asymmetrical hem, textured fabric, or unique neckline.

Wrap dresses in darker colors or rich fabrics can handle semi-formal occasions beautifully. I wore a deep burgundy wrap dress to a colleague’s wedding last fall, and it photographed beautifully alongside guests in much more expensive outfits.

The secret to elevating A New Day dresses for formal occasions lies in styling. High-quality accessories, proper undergarments, and attention to grooming can transform an affordable dress into something that looks much more expensive.

Can I Wear A New Day Dresses to Work?

Absolutely! A New Day dresses have become staples in my work wardrobe, and I regularly receive compliments from colleagues who assume I’m wearing much more expensive pieces.

Blazer dresses are obviously perfect for professional settings. They’re structured enough to convey authority while comfortable enough for long days. I have several in different colors that I rotate throughout the week.

Sheath dresses offer classic sophistication that’s perfect for conservative office environments. Paired with a cardigan or blazer, they’re completely appropriate for client meetings or presentations.

Wrap dresses work well in more creative or casual office environments. They’re professional enough to convey competence while being more interesting than a basic sheath.

Midi dresses in solid colors or subtle patterns can work for many office environments, especially when layered with professional pieces like blazers or cardigans.

The key is understanding your office culture and choosing accordingly. I work in a business casual environment where A New Day dresses fit perfectly, but I also style them differently when I need to dress more formally for specific meetings or events.

How Do I Style an A New Day Dress?

Styling A New Day dresses is where the real fun begins, and it’s also how you can make these affordable pieces look much more expensive. Over the years, I’ve developed a system for getting the most out of each dress.

For professional settings, I focus on structured accessories. A well-fitted blazer instantly elevates any A New Day dress. I invest in quality blazers in neutral colors that work with multiple dresses. Good shoes make a huge difference too—I have a pair of black pumps and nude flats that work with almost everything.

For casual wear, I love layering. Denim jackets, cardigans, and leather jackets all work beautifully with various A New Day dress styles. Accessories can be more playful—colorful scarves, statement earrings, or casual sneakers for an unexpected twist.

For evening or special occasions, I focus on elevating through accessories and grooming. Statement jewelry, a small clutch, and heels can transform a simple A New Day dress into something appropriate for dinner out or evening events.

Layering is crucial for extending the wearability of these dresses across seasons. Tights, boots, and sweaters allow me to wear summer dresses well into fall and winter.

The key to successful styling is investing in quality accessories that work across multiple outfits. A few well-chosen pieces can make an entire wardrobe of A New Day dresses look cohesive and intentional.

Are A New Day Dresses Machine Washable?

One of the practical advantages of A New Day dresses is their easy care requirements. The vast majority are machine washable, which is essential for pieces that become wardrobe workhorses.

Polyester and cotton blends handle machine washing beautifully. I wash these in cold water and either air dry or use low heat in the dryer. They come out looking fresh and rarely need ironing.

Ponte knits are also very easy to care for. They maintain their shape well through multiple washes and don’t show wrinkles easily, making them perfect for travel or busy weeks.

Rayon and viscose blends require a bit more care. I use the delicate cycle and always air dry these pieces. The extra effort is worth it—these fabrics retain their beautiful drape and soft feel with proper care.

Some of my A New Day dresses have been through dozens of wash cycles and still look great. This durability is remarkable for the price point and makes them excellent value for money.

I’ve learned to wash similar colors together and use fabric softener sparingly, as it can affect the drape of some fabrics. Most importantly, following the care instructions on the label ensures your dresses will look good for years.

Are There Plus-Size Options for A New Day Dresses?

A New Day offers plus-size options, typically ranging from XL to 4X, though availability can vary by style. This inclusivity is something I appreciate about the brand, as it makes these affordable, stylish options accessible to more women.

Plus-size A New Day dresses generally follow the same design principles as their straight-size counterparts, which means you’re not limited to “flattering” styles or relegated to basic options. The wrap dresses, in particular, work beautifully across size ranges.

Fit considerations for plus sizes seem consistent with the overall brand—slightly roomy in the bust, true to size in the waist and hips. However, I’d strongly recommend checking measurements rather than relying solely on size labels.

Styling tips that work for straight sizes apply equally to plus sizes. The key is confidence and choosing styles that make you feel comfortable and beautiful. A New Day dresses offer enough variety that there’s truly something for everyone.

What is the Best Season to Wear A New Day Dresses?

A New Day dresses are designed for year-round wear, but certain styles and strategies work better in different seasons. Understanding these patterns can help you build a more versatile wardrobe.

Spring is when the newest collections typically arrive, and it’s an excellent time to refresh your dress wardrobe. Lighter fabrics, floral prints, and pastel colors dominate the spring offerings. This is also when you’ll find the best selection of midi and maxi dresses perfect for warmer weather.

Summer is obviously prime dress season, and A New Day delivers with breathable fabrics and comfortable cuts. Sleeveless styles, lighter colors, and casual dresses are perfect for hot weather. Many of their cotton and cotton-blend pieces are ideal for summer wear.

Fall brings richer colors and slightly heavier fabrics. This is when ponte knits and longer sleeves appear, perfect for transitional weather. Fall is also an excellent time to shop for pieces that will work through winter with layering.

Winter might seem like an unlikely time for dresses, but with proper layering, A New Day dresses can work beautifully in cold weather. Tights, boots, and cardigans or blazers can extend the life of your favorite pieces through the colder months.

Do A New Day Dresses Go on Sale Often?

Sales and promotions are frequent at Target, and A New Day dresses are often included in these events. Understanding Target’s sale patterns can help you maximize your wardrobe while minimizing costs.

Seasonal clearance events happen predictably—spring items go on clearance in late summer, summer pieces in early fall, and so on. These clearances often feature discounts of 30-70%, making already affordable pieces incredible steals.

Weekly promotions often include clothing, with deals like “buy two, get one free” or percentage discounts. Target typically announces these deals on Sundays for the following week.

End-of-month clearance often includes clothing that hasn’t sold through. I’ve found some of my best pieces during these clearances, including several A New Day dresses for under $10.

Holiday sales around major shopping events like Black Friday or back-to-school season often include clothing promotions.

The key to successful sale shopping is knowing what you’re looking for and being prepared to act quickly on great deals. I keep a running list of styles or colors I’m interested in, so I can recognize a good deal when I see one.

How Do A New Day Dresses Compare to Other Brands?

Having tried comparable pieces from other retailers, I can confidently say that A New Day dresses offer exceptional value in their price range. Let me break down how they compare to other options.

Compared to department store brands in the $50-100 range, A New Day holds its own surprisingly well. While the materials might not be as luxurious, the design, fit, and construction are often comparable. For a fraction of the price, you’re getting similar style and functionality.

Against other fast fashion retailers, A New Day often wins on quality and construction. The pieces feel more substantial and last longer than many similarly priced alternatives from other mass retailers.

Compared to online-only brands that have become popular, A New Day offers the advantage of being able to try before you buy, plus the convenience of easy returns through Target stores.

Against vintage or secondhand options, A New Day provides the benefits of consistent sizing, current styles, and the knowledge that you’re getting unworn pieces. While I love vintage shopping, there’s something to be said for the reliability of new pieces.

The main advantage of A New Day dresses is the combination of style, quality, and accessibility. You can walk into almost any Target and find these pieces, try them on, and return them easily if needed.

Are There Petite Size Options in A New Day Dresses?

Unfortunately, A New Day doesn’t offer dedicated petite sizing, which can be challenging for shorter women. However, I’ve learned some strategies for making these pieces work for petite figures.

Midi dresses often work as maxi lengths on petite frames, which can actually be a benefit if you love longer styles. The proportions often work beautifully this way.

Tailoring is always an option for pieces you love but that are too long. A simple hem adjustment can transform a dress that’s too long into a perfect fit. Given the affordable price point, you can factor alteration costs into your budget and still come out ahead.

Styling choices can help balance proportions. Higher heels, cropped jackets, and belt placement can all help create more flattering lines on petite figures.

Certain styles naturally work better for petite women. Wrap dresses, fit-and-flare styles, and dresses with defined waistlines often work well regardless of height.

What Are the Most Popular A New Day Dress Designs?

Based on my observations and experience, certain A New Day dress styles consistently perform well and remain popular across seasons.

Wrap dresses are probably the most universally beloved style. They’re flattering on multiple body types, comfortable to wear, and easy to style. Target seems to always have several wrap dress options available in different colors and prints.

T-shirt dresses are incredibly popular for their versatility and comfort. They work for everything from errands to casual dinners, and they’re perfect for travel since they pack well and don’t wrinkle.

Midi dresses in solid colors are consistently popular because they’re so versatile. A good midi dress can work for multiple occasions with different styling.

Blazer dresses have gained popularity as more women embrace professional styles that don’t require separate pieces. They’re perfect for busy mornings when you want to look put-together with minimal effort.

Floral prints in classic styles remain popular year after year. Target does an excellent job with feminine, wearable florals that don’t feel too young or too mature.

Where Can I Find Reviews for A New Day Dresses?

Reading reviews before purchasing has saved me from several potential mistakes and helped me discover some of my favorite pieces. There are several reliable sources for A New Day dress reviews.

Target’s website features customer reviews for most items, and these are often incredibly helpful. Customers frequently comment on sizing, fabric quality, and how pieces look in real life versus online photos.

Social media platforms like Instagram and Pinterest are great for seeing how real people style A New Day dresses. Searching hashtags like #anewday or #targetstyle can provide endless inspiration and honest feedback.

Fashion blogs often feature Target finds, including A New Day pieces. These typically provide more detailed reviews and styling suggestions than you’ll find elsewhere.

YouTube has become an excellent resource for Target hauls and try-on videos featuring A New Day dresses. Seeing pieces on real bodies in motion can be incredibly helpful for making purchasing decisions.

I always recommend reading multiple reviews and looking at customer photos when available. This gives you a much better sense of how a piece will look and fit in real life.

Are A New Day Dresses Good for Casual Wear?

A New Day dresses excel in the casual wear category. In fact, some of my most-worn pieces are the casual styles that work for everything from weekend errands to lunch with friends.

T-shirt dresses are perfect for casual wear—they’re comfortable, easy to style, and appropriate for a wide range of activities. I have several that I reach for when I want to look put-together but feel completely comfortable.

Casual midi dresses in jersey or cotton blends are ideal for weekend activities. They’re comfortable enough for long days but still look intentional and stylish.

Denim dresses from the line offer a fun alternative to jeans while maintaining the same casual comfort level. They’re perfect for concerts, farmers markets, or casual dinner dates.

Maxi dresses in casual fabrics are wonderful for summer activities. They’re comfortable for walking, sitting, and being active while still looking effortless and chic.

The key to casual styling is choosing comfortable accessories and not overthinking the look. A New Day dresses are designed to be easy and wearable, making them perfect for relaxed occasions.

Can I Return an A New Day Dress if It Doesn’t Fit?

Target’s return policy is one of the reasons I feel comfortable trying new A New Day dress styles. They offer a generous 90-day return policy for most items, including clothing.

With receipt, returns are straightforward and can be processed at any Target store or by mail. The 90-day window gives you plenty of time to try pieces at home and decide if they work for your wardrobe.

Without receipt, Target can often look up purchases made with a credit card or through their app. They may also accept returns for store credit if you have the tags and the item is in good condition.

Online purchases can be returned to stores, which is incredibly convenient. You can order multiple sizes or colors online and return what doesn’t work in person.

This flexible return policy removes much of the risk from trying new styles or sizes. It’s particularly helpful when you’re still learning how A New Day dresses fit your body.

Are A New Day Dresses Made from Sustainable Fabrics?

Sustainability is an increasingly important consideration, and while A New Day dresses aren’t specifically marketed as sustainable, there are some positive aspects to consider.

Durability is a form of sustainability, and many A New Day dresses prove to be long-lasting pieces that don’t need frequent replacement. My oldest pieces still look great after years of regular wear.

Versatility also contributes to sustainability—pieces that work for multiple occasions and can be styled many different ways reduce the need for numerous single-purpose items.

Fabric choices include some natural fibers like cotton, though the majority of the line uses synthetic blends. While not ideal from an environmental standpoint, these fabrics often perform better in terms of durability and care requirements.

Price point makes it possible to build a complete wardrobe with fewer resources, potentially reducing overall consumption compared to building a wardrobe with more expensive pieces over time.

Target has made commitments to sustainability in various areas, though specific information about A New Day fabric sourcing isn’t readily available.

Final Thoughts: Building Your A New Day Dress Collection

After years of wearing and collecting A New Day dresses, I can honestly say they’ve transformed my relationship with getting dressed. These pieces prove that style doesn’t have to be expensive, and that affordable fashion can be both beautiful and functional.

The key to success with A New Day dresses is understanding what works for your lifestyle, body, and personal style. Start with classic styles in versatile colors, learn how the sizing works for your body, and gradually build a collection that serves your needs.

Remember that these dresses are meant to be lived in, not preserved. They’re designed for real women leading real lives, which means they need to be comfortable, washable, and versatile. The fact that they’re also stylish and affordable is simply a bonus.

Whether you’re building your first professional wardrobe, looking to refresh your style without breaking the budget, or simply wanting reliable pieces that make getting dressed easier, A New Day dresses deserve serious consideration. They’ve certainly earned their place in my closet, and I suspect they’ll earn a place in yours too.

The next time you’re in Target, take a detour through the A New Day section. You might just discover your new favorite dress—and at a price that will make you smile every time you wear it.