A New Day Jacket

From First Glance to Final Purchase – Everything You Need to Know About Target’s Beloved A New Day Jacket Collection

I’ll be honest with you – when I first stumbled upon the A New Day jacket collection at Target, I wasn’t expecting much. I was just browsing for a quick wardrobe refresh, something to bridge the gap between seasons without breaking the bank. But what I discovered was so much more than just another affordable piece of clothing. This turned into a deep dive that completely changed how I think about budget-friendly fashion, and I’m here to share everything I learned along the way.

The A New Day jacket has become something of a phenomenon in the fashion world, quietly building a loyal following among women who want style, quality, and affordability all wrapped up in one perfect package. After spending months researching, trying on, and living in these jackets, I can tell you exactly why they’ve earned their place in closets across the country.

What Makes A New Day Jackets Special?

Let me start with what drew me in initially. The A New Day jacket line represents Target’s commitment to creating accessible fashion that doesn’t compromise on style. When I first held one in my hands, I was immediately struck by the attention to detail. The stitching was clean, the fabric felt substantial, and the design elements were thoughtfully executed.

A New Day is Target’s contemporary women’s brand, launched with the goal of providing modern, versatile pieces that work for real women living real lives. The jackets in this collection embody that philosophy perfectly. They’re designed for women who need pieces that can transition seamlessly from a morning coffee run to an afternoon meeting, from casual weekend activities to dinner out with friends.

What sets these jackets apart from other budget-friendly options is the careful balance between current trends and timeless appeal. The designers behind A New Day clearly understand that while we all want to look current and fashionable, we also need pieces that won’t look dated next season. The A New Day jacket collection strikes this balance beautifully.

Understanding the Materials: Quality You Can Feel

One of the first questions I had when considering an A New Day jacket was about the materials used. After all, fabric quality often makes or breaks a piece, especially at this price point. I was pleasantly surprised by what I discovered.

The A New Day jackets are primarily made from polyester blends, but don’t let that fool you into thinking they feel cheap or flimsy. The polyester used is high-quality, often blended with cotton, rayon, or spandex to create fabrics that are both durable and comfortable. The polyester-cotton blends offer breathability and structure, while the addition of spandex in some styles provides stretch and comfort for all-day wear.

I’ve noticed that the denim-style jackets often feature a cotton-polyester blend that gives them that authentic denim feel without the stiffness that sometimes comes with 100% cotton. The blazer-style jackets typically use a polyester-rayon blend that drapes beautifully and resists wrinkles – a huge plus for someone like me who’s always on the go.

The hardware on these jackets deserves special mention. The zippers are sturdy and smooth, the buttons feel substantial and are securely attached, and any decorative elements are well-constructed. I’ve been wearing my first A New Day jacket for over a year now, and it still looks as good as the day I bought it.

Styling Your A New Day Jacket: Versatility at Its Best

This is where the A New Day jacket really shines. I’ve discovered that these pieces are incredibly versatile, which makes them excellent value for money. Let me share some of my favorite ways to style them.

For a casual daytime look, I love pairing a denim-style A New Day jacket with a simple white tee, black leggings, and sneakers. It’s comfortable enough for running errands but put-together enough that I never feel underdressed. The jacket adds just the right amount of structure to an otherwise casual outfit.

When I need something more polished, the blazer-style A New Day jackets are absolute game-changers. I can throw one over a dress for an instant professional upgrade, or pair it with dark jeans and a blouse for a smart-casual look that works for dinner dates or casual Fridays at the office.

One styling trick I’ve learned is to use the A New Day jacket as a layering piece. During transitional seasons, I’ll wear a lightweight sweater or cardigan underneath, which not only keeps me warm but also adds visual interest to the outfit. The jackets are cut well enough that they don’t look bulky when layered.

For evening occasions, I’ve discovered that some of the more structured A New Day jackets can even work with dressier outfits. A black blazer-style jacket over a midi dress with heels creates a sophisticated look that’s perfect for dinner out or evening events.

The Price Point: Exceptional Value for Money

Let’s talk numbers, because I know that’s often the deciding factor. A New Day jackets typically range from $20 to $50, depending on the style and any current promotions. When I compare this to similar jackets from other brands, the value becomes immediately apparent.

I’ve seen comparable jackets at department stores priced anywhere from $60 to $120, and while those might offer some premium materials or designer labels, the difference in quality doesn’t always justify the price gap. The A New Day jacket offers about 80% of the quality at about 40% of the price, which in my book makes it an excellent investment.

What really sealed the deal for me was calculating the cost per wear. I’ve worn my favorite A New Day jacket at least twice a week for the past year, which brings the cost per wear down to less than a dollar. That’s incredible value for a piece that still looks great and gets compliments regularly.

Seasonal Suitability: More Versatile Than You’d Think

One question I had early on was whether A New Day jackets would work for different seasons. The answer, I’ve found, is nuanced and depends on the specific style and how you layer.

For spring and fall, these jackets are absolutely perfect. They provide just the right amount of warmth for those in-between days when it’s too warm for a heavy coat but too cool for just a t-shirt. The lighter-weight options are ideal for summer evenings when you need something to throw on over a sleeveless top.

Winter is where things get interesting. While A New Day jackets aren’t designed to be winter coats, they work beautifully as layering pieces. I often wear mine under a heavier coat, and they add both warmth and style without creating bulk. Some of the more structured styles can even work on their own during milder winter days, especially when layered over sweaters.

The key is choosing the right weight for your climate and intended use. The blazer-style jackets tend to be lighter and work best in moderate temperatures, while some of the utility-style jackets offer more substantial warmth.

Size Guide: Getting the Perfect Fit

Sizing with A New Day jackets has been refreshingly consistent in my experience. They tend to run true to size, which is not always the case with budget fashion brands. However, I always recommend trying on or carefully checking the size chart, especially if you’re ordering online.

The jackets are available in sizes XS through XXL, with some styles extending to 3XL. I appreciate that A New Day offers a good range of sizes and that the fit is designed to flatter different body types. The cuts are generally modern and not overly boxy or tight.

One thing I’ve noticed is that the blazer-style jackets tend to have a more fitted cut, while the utility and denim-style jackets offer a more relaxed fit. This is important to consider based on how you plan to wear the jacket and whether you’ll be layering underneath.

If you’re between sizes, I generally recommend sizing up, especially if you plan to layer. The extra room won’t hurt the overall look, and you’ll have more versatility in how you wear the piece.

Care and Maintenance: Keeping Your Investment Looking Great

Proper care is essential for getting the most out of your A New Day jacket, and fortunately, these pieces are generally easy to maintain. Most styles are machine washable, which is a huge convenience factor for me.

I always check the care label before washing, but I’ve found that most of my A New Day jackets do well in cold water on a gentle cycle. I use a mild detergent and avoid fabric softener, which can sometimes affect the texture of polyester blends.

For drying, I prefer to hang my jackets rather than putting them in the dryer. This helps maintain their shape and prevents any potential shrinkage. If you must use the dryer, use a low heat setting and remove the jacket while it’s still slightly damp to prevent over-drying.

For blazer-style jackets that tend to wrinkle, I’ve found that hanging them immediately after washing usually prevents major wrinkles. If wrinkles do occur, a steamer works better than an iron, as it’s gentler on the fabric and gives better results.

Spot cleaning is often sufficient for minor stains, and I keep a gentle stain remover on hand for quick touch-ups. With proper care, I’ve found that A New Day jackets maintain their appearance remarkably well over time.

Waterproofing: Managing Expectations

One question that comes up frequently is whether A New Day jackets are waterproof. The honest answer is no – these are not designed to be raincoats or weather-resistant outerwear. However, many styles do offer some level of water resistance due to the polyester content in the fabric.

I’ve been caught in light drizzle while wearing my A New Day jacket, and it held up reasonably well for the short term. The water beaded on the surface rather than immediately soaking through, giving me time to seek shelter. However, I wouldn’t rely on these jackets for serious weather protection.

If you live in a particularly rainy climate or need a jacket primarily for weather protection, you might want to consider a dedicated rain jacket in addition to your A New Day jacket. But for most everyday situations, the light water resistance is adequate and adds to the jacket’s versatility.

Color Options: Something for Every Style

The color selection in the A New Day jacket line is impressive and thoughtfully curated. The brand consistently offers classic colors like black, navy, and white, which are wardrobe staples that work with virtually everything. But they also introduce seasonal colors and trends that keep the collection fresh and current.

I own jackets in several colors, and each serves a different purpose in my wardrobe. My black blazer-style jacket is my go-to for professional situations and evening events. A navy utility-style jacket is perfect for casual weekends and travel. I also have a camel-colored blazer that adds warmth and sophistication to fall outfits.

The seasonal colors are where A New Day really shows its fashion-forward thinking. I’ve seen beautiful options in rust, olive green, blush pink, and various denim washes. These colors allow you to experiment with trends without a huge investment, and they often become the foundation for entire seasonal wardrobes.

What I appreciate most is that the colors are sophisticated and wearable. You won’t find neon shades or overly trendy colors that will look dated quickly. Instead, the palette is carefully chosen to offer both classic options and on-trend colors that still feel timeless.

Comparing A New Day to Other Brands

Having owned jackets from various brands across different price points, I can offer some perspective on how A New Day jackets stack up against the competition.

Compared to fast fashion brands at similar price points, A New Day consistently offers better construction and more thoughtful design. The fit is more refined, the materials feel more substantial, and the attention to detail is noticeably better. While you might save a few dollars with ultra-budget options, the difference in quality makes the A New Day jacket worth the slightly higher investment.

When compared to mid-range brands that typically retail for $60-100, the A New Day jacket holds its own remarkably well. Yes, you might find slightly premium materials or more intricate details in higher-priced options, but the fundamental quality and style are quite comparable. The cost savings with A New Day are significant enough to justify choosing it over many mid-range alternatives.

Against high-end designer jackets, obviously there are differences in materials, construction, and exclusivity. However, for everyday wear and basic styling needs, the A New Day jacket delivers most of what you’d want from a more expensive piece at a fraction of the cost.

Customer Reviews and Real-World Feedback

I’m not the only one who’s discovered the appeal of A New Day jackets. Online reviews consistently praise these pieces for their style, fit, and value. Common themes I see in customer feedback include appreciation for the true-to-size fit, the versatility of styling options, and the durability relative to the price point.

Some customers note that while the jackets aren’t luxury items, they exceed expectations for budget-friendly fashion. Many reviewers mention owning multiple A New Day jackets in different styles and colors, which speaks to customer satisfaction and repeat purchase behavior.

The few criticisms I’ve seen tend to focus on expectations around weather resistance (which, as I mentioned, these jackets aren’t designed for) or comparisons to much more expensive pieces. When viewed within the appropriate context of price and intended use, customer satisfaction appears to be very high.

Authenticity: Shopping Smart

Since A New Day jackets are exclusive to Target, authenticity isn’t typically a concern when shopping through official channels. However, with the rise of online marketplaces and resale platforms, it’s worth knowing how to identify genuine pieces.

Authentic A New Day jackets will have proper Target tags and labels, quality construction details, and appropriate care labels. If you’re shopping secondhand or through third-party sellers, look for these authentic markers and be wary of prices that seem too good to be true.

The best way to ensure authenticity is to shop directly through Target’s website or in Target stores. This also ensures you have access to Target’s return policy, which I’ll discuss next.

Return and Exchange Policy: Shopping with Confidence

Target’s return policy for A New Day jackets is quite generous, which adds to the appeal of trying these pieces. You typically have 90 days to return items with a receipt, and even without a receipt, you may be able to return for store credit.

I’ve personally used this policy when I ordered a jacket online that didn’t fit quite right, and the process was smooth and hassle-free. This return policy makes it relatively low-risk to try new styles or order online when you’re unsure about sizing.

The ability to return or exchange gives you the confidence to experiment with different styles and colors, knowing that you’re not stuck with something that doesn’t work for you.

Where to Buy: Making Your Purchase

A New Day jackets are available exclusively through Target, both in stores and online. Target’s website often has the fullest selection, including online-exclusive styles and colors. The website also provides detailed product descriptions, size charts, and customer reviews that can help with your decision-making.

Shopping in-store allows you to feel the fabric and try on different sizes, which I always recommend for your first A New Day jacket purchase. Once you’re familiar with the sizing and fit, online shopping becomes much easier.

Target frequently runs promotions on clothing, including the A New Day line. I’ve found good deals during seasonal clearance events, back-to-school promotions, and holiday sales. Signing up for Target’s email notifications or following their social media can keep you informed about upcoming sales.

Layering Potential: Maximizing Versatility

One of the most valuable aspects of A New Day jackets is their excellent layering potential. The cuts are designed to work well both as standalone pieces and as part of layered looks, which significantly increases their versatility and value.

During cooler months, I layer my A New Day jacket under wool coats for added warmth and style. The jackets are cut slim enough that they don’t create bulk under outerwear, but substantial enough to provide meaningful warmth. This layering ability extends the wearing season and makes the jacket useful in a wider range of weather conditions.

For spring and fall layering, these jackets work beautifully over sweaters, cardigans, and even lighter jackets. The key is paying attention to proportions and ensuring that the layers work together both functionally and aesthetically.

Investment Value: Cost Per Wear Analysis

When I evaluate any clothing purchase, I always consider the cost per wear potential. With A New Day jackets, this calculation is particularly favorable. At an average price of around $30-40, and with the potential to wear the jacket multiple times per week across multiple seasons, the cost per wear can drop below $1 within the first year.

This makes the A New Day jacket not just affordable upfront, but genuinely economical over time. When you factor in the versatility, quality, and style, it represents exceptional value in today’s fashion market.

Final Thoughts: Why I Recommend A New Day Jackets

After extensive experience with multiple A New Day jackets, I can confidently recommend them to anyone looking for stylish, versatile, and affordable outerwear. They fill a important gap in the market between ultra-cheap fast fashion and expensive designer pieces, offering quality and style at a price point that’s accessible to most budgets.

The A New Day jacket collection proves that you don’t have to sacrifice style or quality for affordability. These pieces are thoughtfully designed, well-constructed, and versatile enough to work in a variety of situations and seasons. Whether you’re building a capsule wardrobe, looking for professional pieces on a budget, or simply want to add some stylish layering options to your closet, A New Day jackets deliver.

The combination of contemporary design, quality construction, versatile styling options, and excellent value makes the A New Day jacket a standout choice in today’s crowded fashion landscape. They’ve earned their place in my wardrobe, and I’m confident they’ll earn a place in yours too.

Whether you choose a classic blazer for professional settings, a utility-style jacket for casual wear, or a denim jacket for everyday versatility, you’re making a smart investment in pieces that will serve you well across seasons and situations. The A New Day jacket represents everything I love about accessible fashion done right – style, quality, and value all wrapped up in one perfect package.