A New Day Sneakers

Why These Target-Exclusive Gems Might Be Your Next Footwear Obsession

I’ll be honest with you – when I first stumbled upon A New Day sneakers during one of my Target runs (you know how those innocent trips for “just shampoo” turn into full shopping adventures), I wasn’t expecting much. After all, we’ve all been conditioned to think that affordable means compromising on quality or style. But here I am, months later, writing this comprehensive buying guide for A New Day sneakers because these shoes genuinely surprised me, and I think they might surprise you too.

My relationship with sneakers has been a complicated one. I’m someone who walks everywhere – to work, to meet friends, on weekend adventures – and I’ve learned the hard way that choosing the wrong pair can make or break your entire day. I’ve invested in expensive designer sneakers that looked gorgeous but left my feet screaming after a few hours, and I’ve settled for ultra-comfortable athletic shoes that made every outfit look like I was heading to the gym. Finding that sweet spot between style, comfort, and affordability felt like searching for a unicorn.

That’s why when I discovered that A New Day sneakers could tick all three boxes, I knew I had to share my findings. This isn’t just another product review – it’s a deep dive into everything you need to know before making your purchase, written by someone who has actually lived in these shoes (literally and figuratively) for months.

The Story Behind A New Day: More Than Just Another Target Brand

Before we dive into the nitty-gritty of styles and sizing, let me give you some context about what A New Day actually is. This is Target’s women’s clothing and accessories brand that launched with a mission to provide contemporary, versatile pieces that don’t break the bank. The sneaker collection is relatively new compared to their clothing line, but it’s clear they’ve put serious thought into creating footwear that matches their brand ethos: accessible luxury that works for real women living real lives.

What I appreciate about A New Day sneakers is that they don’t try to be something they’re not. They’re not masquerading as high-end designer shoes, nor are they pretending to be professional athletic gear. Instead, they occupy that perfect middle ground – stylish enough for your Instagram photos, comfortable enough for your daily hustle, and affordable enough that you won’t feel guilty buying multiple pairs.

The brand seems to understand something that many footwear companies miss: most of us need shoes that can seamlessly transition from coffee shop to office to evening plans without requiring a complete outfit change. This versatility is woven into the DNA of every A New Day sneaker style I’ve tried.

Exploring the Style Spectrum: What’s Available in the A New Day Collection

One of the first questions I had when exploring A New Day sneakers was about variety. Would I be stuck with one or two basic options, or would there actually be choices that could match different aspects of my lifestyle and wardrobe?

The answer pleasantly surprised me. What styles of A New Day sneakers are available? The collection includes several distinct categories, each designed with specific occasions and preferences in mind.

The classic lace-up sneakers form the backbone of the collection. These aren’t your basic white tennis shoes – though they do offer gorgeous white options. I’ve seen everything from sleek minimalist designs with clean lines to more textured options with subtle details that add visual interest without being overwhelming. The silhouettes range from low-top court-style sneakers reminiscent of vintage athletic wear to more contemporary profiles that feel current and fresh.

For those days when you’re rushing out the door, the slip-on options are absolute lifesavers. Are there slip-on options in the A New Day sneakers collection? Absolutely, and they’re some of my favorites in the entire line. These aren’t just lace-up sneakers with the laces removed – they’re thoughtfully designed with elastic panels or stretchy materials that provide security while maintaining the ease of stepping in and out.

I’ve also noticed seasonal variations that keep the collection feeling fresh. During warmer months, you’ll find options with breathable mesh panels or canvas uppers, while fall and winter bring styles with more substantial materials and weather-appropriate features.

The platform sneakers deserve special mention because they’ve become increasingly popular, and A New Day has managed to create options that provide that trendy height boost without sacrificing stability. As someone who’s historically been terrible at walking in anything with elevation, I was skeptical, but their platform designs have a surprisingly stable base that doesn’t leave you wobbling around.

The Shopping Experience: Where and How to Find Your Perfect Pair

Now, let’s talk about the practical side of actually getting these sneakers on your feet. Where can I buy A New Day sneakers? Since A New Day is Target’s exclusive brand, your primary shopping destination is going to be Target stores or Target.com. This exclusivity is actually one of the brand’s strengths – it means they can control quality and pricing without the markups that come with wholesale distribution.

I’ve found that the in-store selection can vary significantly depending on the location and timing of your visit. Larger Target stores typically carry a more comprehensive selection, while smaller format stores might have a more limited range. If you’re someone who prefers to try on shoes before buying (which I absolutely recommend), calling ahead or checking the Target app can save you a frustrating trip.

Shopping online through Target.com opens up the full selection, and I’ve been impressed with their sizing information and customer photos. The return policy is generous, which takes some of the risk out of ordering multiple sizes or styles to find your perfect fit.

One thing I’ve learned is that A New Day sneakers don’t always follow traditional seasonal release schedules. New styles and colors seem to drop throughout the year, so if you see something you love, it’s worth grabbing it rather than assuming it’ll still be available next month.

Breaking Down the Numbers: Cost and Value Proposition

Let’s address the elephant in the room: price. How much do A New Day sneakers cost? This is where these shoes really shine, and it’s probably the factor that initially drew me to try them.

Most A New Day sneakers fall into the $25-45 range, which puts them in that sweet spot of being affordable enough for impulse purchases but not so cheap that you question the quality. I’ve found that the basic canvas styles tend to be on the lower end of this range, while sneakers with premium materials like leather or suede, or those with special features like platform soles, command prices closer to the top of the range.

When I compare this to what I was previously spending on sneakers – anywhere from $80-150 for decent quality – the value proposition becomes incredibly compelling. I can buy two or three pairs of A New Day sneakers for the price of one pair from many other brands, which means I can experiment with different styles and have options for different outfits and occasions.

But here’s the thing about value – it’s not just about the initial price. It’s about cost per wear, durability, and how much joy and utility you get from your purchase. After months of regular wear, I can say that these sneakers punch well above their weight class in terms of longevity and satisfaction.

Where can I find discounts on A New Day sneakers? Target regularly runs promotions, especially during back-to-school season, Black Friday, and end-of-season clearances. I’ve scored pairs for as low as $15 during clearance events. The Target Circle app often has exclusive offers, and if you have a Target RedCard, you’ll get an additional 5% off every purchase.

The Fit Factor: Sizing, Comfort, and Accommodation

Getting the right fit is crucial for any shoe purchase, but it becomes even more important when you’re buying online or trying a new brand. Are A New Day sneakers true to size? This is probably the most common question I get when I recommend these shoes to friends.

In my experience, A New Day sneakers tend to run pretty true to size, but there are some nuances worth noting. The canvas styles tend to have a more generous fit, while the leather and synthetic leather options can feel slightly more snug initially. I typically wear a size 8, and that’s been consistent across most of the A New Day styles I’ve tried.

However, I always recommend trying them on if possible, especially if you’re between sizes or have specific foot concerns. The toe boxes vary between styles – some have a more rounded shape that’s forgiving for wider feet, while others have a more tapered silhouette that might feel restrictive if you need extra room.

Are A New Day sneakers suitable for wide feet? This is where the brand shows some real thoughtfulness. While they don’t make specific wide-width options, many of their styles accommodate wider feet better than you might expect. The slip-on styles, in particular, tend to have more forgiving fits because of their stretchy construction. The lace-up options allow for some customization of fit through lacing techniques.

I have a friend with wider feet who struggled with many mainstream sneaker brands, and she’s found several A New Day styles that work well for her. The key is paying attention to the materials and construction – canvas and knit materials tend to be more accommodating than rigid leather or synthetic options.

Material Matters: What Goes Into Making These Sneakers

Understanding the materials used in A New Day sneakers helps set appropriate expectations and informs care decisions. What materials are used in A New Day sneakers? The collection spans quite a range, which is part of what makes it appealing to different preferences and budgets.

The entry-level options typically feature canvas uppers, which I’ve found to be surprisingly durable and easy to clean. These aren’t the thin, flimsy canvas materials you might find in very cheap sneakers – there’s actual substance to them, with reinforcement in high-wear areas like the toe and heel.

Moving up the material ladder, you’ll find synthetic leather options that provide a more polished look while maintaining the affordable price point. These have been my go-to for situations where I want something that looks a bit more put-together than canvas but isn’t as formal as genuine leather.

The genuine leather options represent the premium end of the A New Day sneaker spectrum, and honestly, they’ve impressed me with their quality. The leather feels substantial and develops a nice patina with wear. While it’s not the same grade you’d find in $200+ sneakers, it’s absolutely appropriate for the price point and has held up well to regular wear.

Some styles incorporate knit or mesh materials, particularly in the toe boxes or side panels. These additions aren’t just aesthetic – they provide breathability and flexibility that make the shoes more comfortable for extended wear.

The sole construction varies between styles, but I’ve been consistently impressed with the quality. Most feature rubber outsoles with decent traction patterns, and the midsoles provide adequate cushioning for casual wear and light activity.

Comfort and Wearability: The Daily Wear Test

Here’s where the rubber meets the road – literally. Are A New Day sneakers comfortable for walking? As someone who logs several miles of walking most days, this was my primary concern when I first tried these shoes.

The comfort level varies somewhat between styles, but overall, I’ve been pleasantly surprised by how well A New Day sneakers perform for daily wear. The cushioning isn’t at the level of dedicated athletic shoes, but it’s definitely adequate for normal daily activities, casual walks, and being on your feet for several hours.

The canvas styles have been my most comfortable options for all-day wear. They seem to mold to your feet over time, and the materials are forgiving enough that they don’t create pressure points. The slip-on styles are particularly comfortable because there are no laces to create uneven pressure distribution.

Do A New Day sneakers have good arch support? This is an area where expectations need to be realistic. These aren’t orthopedic shoes, and the arch support is minimal compared to athletic shoes or walking shoes designed for serious support. However, the footbeds are reasonably contoured, and I haven’t experienced discomfort during normal wear.

If you need significant arch support, I’d recommend using aftermarket insoles, which work well with most A New Day sneaker styles. The removable footbeds in many styles make this easy to do.

Color Your World: The Aesthetic Options Available

One of the joys of affordable footwear is being able to experiment with different colors and styles without a huge financial commitment. What colors are available for A New Day sneakers? The color palette is refreshingly diverse and seems to evolve with fashion trends and seasons.

The foundation colors – white, black, and navy – are consistently available across most styles. These are your safe bets, the colors that will work with virtually everything in your wardrobe. The white options, in particular, have become some of my most-worn shoes because they’re versatile enough to work with everything from jeans and a t-shirt to a midi dress.

But where A New Day sneakers really shine is in their seasonal color offerings. I’ve seen beautiful blush pinks, sage greens, and warm terracotta shades that perfectly capture current color trends. These trend-forward options let you experiment with color in a low-risk way – if the color doesn’t work out to be as versatile as you hoped, you’re not out a huge investment.

The patterns and textures add another layer of interest. I’ve spotted leopard print options, subtle metallic finishes, and textured materials that provide visual interest without being overwhelming. These special options tend to be available for limited times, so when you see something you love, it’s worth acting quickly.

Versatility in Action: Workout Potential and Activity Suitability

While A New Day sneakers aren’t positioned as athletic shoes, many people wonder about their performance for light exercise and active pursuits. Can A New Day sneakers be worn for workouts? The answer depends on what type of workouts you’re talking about.

For casual gym activities like weightlifting, yoga, or light cardio, I’ve found that many A New Day sneaker styles perform adequately. They provide enough support and stability for these activities, though they lack the specialized features you’d find in dedicated athletic shoes.

However, I wouldn’t recommend them for running, high-impact aerobics, or serious athletic training. The cushioning and support systems aren’t designed for those types of stresses, and you’d be better served by proper athletic footwear for those activities.

Where they excel is in active lifestyle situations – walking around a festival, sightseeing during travel, casual bike rides, or light hiking on well-maintained trails. Are A New Day sneakers lightweight? Most styles are reasonably light, which makes them good choices for travel when you want to pack versatile shoes that won’t weigh down your luggage.

Care and Maintenance: Keeping Your Investment Looking Fresh

Proper care can significantly extend the life of any shoes, and A New Day sneakers are no exception. How do I clean and maintain A New Day sneakers? The care requirements vary somewhat depending on the materials, but there are some universal principles that apply.

For canvas styles, I’ve had great success with regular cleaning using a soft brush and mild soap. These materials are fairly forgiving, and most dirt and stains come out with gentle scrubbing. I avoid putting them in the washing machine because it can affect the shape and bonding of the sole, but spot cleaning works well for most situations.

The leather and synthetic leather options require a bit more finesse. I use a damp cloth for regular cleaning and apply a leather conditioner occasionally to keep the materials supple. These styles tend to hide scuffs and wear better than canvas, which makes them good choices if you’re hard on your shoes.

For all styles, allowing them to air dry completely between wears helps prevent odor buildup and material degradation. I rotate between multiple pairs, which gives each pair time to fully dry and helps extend their overall lifespan.

The rubber soles clean up easily with soap and water, and I’ve used a pencil eraser to remove black marks from light-colored soles with good success.

Style Integration: Making A New Day Sneakers Work with Your Wardrobe

One of the things I love most about A New Day sneakers is how easily they integrate into existing wardrobes. What outfits pair well with A New Day sneakers? The answer is surprisingly broad, which speaks to the thoughtful design of these shoes.

The clean, minimalist styles work beautifully with casual outfits – jeans and a sweater, leggings and an oversized shirt, or shorts and a tank top for summer. But they also punch above their weight class for slightly dressier occasions. I’ve worn the leather styles with midi dresses, tailored pants, and even to casual Friday office situations.

Can A New Day sneakers be worn for casual or semi-formal events? Absolutely. The key is choosing the right style and color combination. The leather options in neutral colors can easily handle brunches, casual dinner dates, and relaxed social events. I’ve even worn them to outdoor weddings and art gallery openings without feeling underdressed.

The platform styles add a trendy element that works particularly well with cropped pants, midi skirts, and dresses. They provide enough height to create a flattering silhouette while maintaining the comfort and ease of sneakers.

For travel, these shoes are invaluable because they can handle multiple outfit changes and occasions without requiring you to pack additional footwear. I’ve worn the same pair of A New Day sneakers for walking tours, restaurant dinners, and casual sightseeing during the same trip.

Durability Deep Dive: How Well Do They Hold Up?

When you’re buying affordable shoes, durability becomes a crucial factor in determining overall value. Are A New Day sneakers durable for daily wear? After months of regular wear across multiple pairs, I can provide some realistic expectations.

The durability varies somewhat between styles and materials, but overall, I’ve been impressed with how well these shoes hold up to regular use. The canvas styles show wear gradually and gracefully – they develop character rather than looking destroyed. The areas where I typically see wear first are the toe caps and the heel areas of the outsole, which is normal for any sneaker.

The leather options have been particularly impressive in terms of durability. The materials develop a nice patina with wear, and minor scuffs often add to the character rather than detracting from the appearance. The construction seems solid, with good bonding between the upper and sole.

I haven’t experienced any catastrophic failures – no soles separating, no major seams splitting, or other issues that would make the shoes unwearable. With reasonable care and rotation with other shoes, I’m getting several months of regular wear from each pair, which represents excellent value at this price point.

The outsoles show decent wear resistance, though they’re not quite as long-lasting as you’d find on more expensive athletic shoes. However, for the price point and intended use, the durability is more than adequate.

Sole Performance: Traction and Safety Features

Safety and functionality matter, especially for shoes you’ll be wearing in various conditions. Do A New Day sneakers offer non-slip soles? While they’re not specifically marketed as non-slip footwear, most styles have reasonable traction for normal daily activities.

The outsole patterns vary between styles, but I’ve found that most provide adequate grip on dry surfaces and reasonable performance on slightly wet surfaces. I wouldn’t recommend them for hiking in challenging conditions or for work environments where slip-resistance is a safety requirement, but for normal daily activities, they perform well.

The rubber compounds used in the outsoles seem to maintain their grip reasonably well over time. I haven’t noticed significant degradation in traction as the shoes wear, which is sometimes an issue with very cheap footwear.

For winter conditions, these shoes perform about as well as you’d expect from casual sneakers. They’re not winter boots, and I wouldn’t recommend them for snow or ice, but they handle cold, dry conditions adequately.

Comparative Analysis: How Do They Stack Up Against the Competition?

How do A New Day sneakers compare to other brands? This is perhaps the most important question for potential buyers, and it’s one I’ve spent considerable time thinking about.

Compared to other budget-friendly brands like Walmart’s athletic shoes or similar Target offerings, A New Day sneakers stand out for their style-focused design and attention to current trends. They’re not trying to compete with athletic shoes on performance metrics, but rather carving out their own niche in the lifestyle sneaker category.

Against mid-range brands like Adidas Originals or Nike’s lifestyle lines, A New Day sneakers obviously can’t match the technology, brand prestige, or specialized features. However, for casual wear and style purposes, they hold their own remarkably well. The gap in quality and appearance is much smaller than the gap in price would suggest.

When compared to other affordable fashion sneakers from brands like H&M or Forever 21, A New Day sneakers generally offer better construction and materials. The sole attachment seems more secure, the materials feel more substantial, and the overall build quality is noticeably better.

The real competition comes from brands like Target’s other shoe offerings and similar private label options from other retailers. In this comparison, A New Day sneakers excel in style diversity and trend awareness while maintaining competitive pricing and quality.

Reviews and Real-World Feedback: What Others Are Saying

What are some reviews for A New Day sneakers? The overall reception has been quite positive, which aligns with my personal experience. Online reviews consistently praise the value proposition, style options, and comfort for the price point.

Common positive themes in reviews include appreciation for the variety of styles available, satisfaction with the comfort level for casual wear, and pleasant surprise at the quality given the affordable price. Many reviewers mention buying multiple pairs, which speaks to both satisfaction and the low barrier to experimentation that the pricing creates.

The most common criticisms tend to focus on the limited arch support and the fact that these aren’t suitable for serious athletic activities. Some reviewers note that the sizing can be inconsistent between different styles, which matches my experience of needing to pay attention to materials and construction when choosing sizes.

Several reviews mention the shoes wearing well over time, with gradual rather than sudden deterioration. This aligns with my experience and suggests that the construction quality is consistent across different production runs.

Final Thoughts: Making Your Decision

After months of wearing, testing, and analyzing A New Day sneakers, I can confidently say they represent one of the best values in casual footwear available today. They’re not perfect – no shoe at this price point could be – but they excel in the areas that matter most for their intended purpose.

The buying guide for A New Day sneakers comes down to understanding what you’re getting and setting appropriate expectations. These are stylish, comfortable, well-made casual shoes that can handle daily wear and integrate seamlessly into most wardrobes. They’re not athletic shoes, they’re not luxury footwear, and they’re not going to last forever – but they don’t need to be any of those things to be an excellent choice.

If you’re looking for affordable sneakers that look current, feel comfortable, and offer enough variety to match different aspects of your lifestyle, A New Day sneakers deserve serious consideration. The low price point makes it easy to try them risk-free, and the quality will likely exceed your expectations.

Whether you’re a college student building a wardrobe on a budget, a busy professional who needs comfortable shoes for commuting, or someone who loves having options without spending a fortune, these sneakers offer a compelling combination of style, comfort, and value that’s hard to beat in today’s market.

The next time you find yourself wandering through Target, I’d encourage you to swing by the shoe section and take a look at what A New Day has to offer. You might just find your new favorite pair of sneakers – and at these prices, you can afford to experiment until you do.