A New Day Midi Dress

Discover everything you need to know about Target’s beloved A New Day collection and how to find your ideal midi dress match

I’ll be honest with you – when I first stumbled upon the A New Day Midi Dress collection at Target, I thought I’d hit the jackpot. As someone who’s spent countless hours scrolling through online stores and wandering department store aisles in search of that perfect dress that somehow manages to be comfortable, stylish, and affordable all at once, I was skeptical. Could Target’s house brand really deliver on all fronts?

Spoiler alert: they absolutely can.

After months of wearing, washing, styling, and practically living in various A New Day midi dresses, I’ve learned everything there is to know about this collection. From the fabric quality that surprised me to the styling versatility that keeps me reaching for these dresses week after week, I’m here to share my comprehensive buying guide that will help you navigate this fantastic collection like a pro.

What Exactly Is an A New Day Midi Dress?

Let me start from the beginning. A New Day is Target’s signature women’s clothing brand that launched with the promise of delivering contemporary, accessible fashion for the modern woman. The midi dress collection within this brand has become something of a cult favorite, and for good reason.

These dresses hit that sweet spot in length – typically falling somewhere between your knee and mid-calf – that flatters virtually every body type. What sets A New Day midi dresses apart from other budget-friendly options is their attention to detail. We’re talking about thoughtful design elements like strategic seaming, quality hardware on zippers and buttons, and fabric choices that don’t feel cheap or flimsy.

When I first tried on my inaugural A New Day midi dress, I was struck by how the fit felt intentional rather than generic. The brand seems to understand that women want clothes that work for real life – pieces that can transition from a morning coffee run to an afternoon work meeting without missing a beat.

Where to Find Your Perfect A New Day Midi Dress

Here’s where things get interesting. While A New Day Midi Dresses are primarily available at Target, both in-store and online, the shopping experience can vary significantly depending on your approach.

In my experience, shopping in-store gives you the advantage of feeling the fabric quality firsthand and trying on different sizes if you’re between measurements. Target stores typically dedicate a substantial section to the A New Day collection, making it easy to browse through multiple styles at once. I’ve found that visiting during weekday mornings often means better stock availability and a more relaxed shopping environment.

However, shopping online opens up access to the full range of colors and patterns that might not be available in your local store. Target’s website also provides detailed size charts and customer reviews that have saved me from several sizing mishaps. The online inventory tends to refresh more frequently than in-store stock, so if you’re looking for the latest releases or specific colorways, the website is your best bet.

One insider tip I’ve learned: Target often releases new A New Day styles exclusively online first, with popular pieces making their way to stores weeks later. If you’re someone who likes to stay ahead of trends, keeping an eye on the website pays off.

Understanding the Price Point: What You’re Really Getting

Let’s talk numbers because budget is often the deciding factor in any clothing purchase. A New Day Midi Dresses typically range from $20 to $35, which initially made me question the quality. How could something so affordable actually be worth wearing repeatedly?

After extensive wear-testing, I can confidently say that these dresses punch well above their weight class. When you compare the cost per wear – and trust me, you’ll wear these far more than you initially expect – the value proposition becomes even more compelling.

I’ve done the math on several pieces in my collection, and my most-worn A New Day midi dress has cost me approximately $0.50 per wear over the past year. Try finding that kind of value in designer pieces or even mid-range brands.

The pricing also means you can afford to experiment with different styles, colors, and patterns without the guilt that comes with expensive fashion mistakes. Want to try that bold floral print you’re not sure about? At this price point, it’s worth the risk.

The Material Story: What Makes These Dresses Actually Wearable

This is where A New Day really surprised me. The fabric quality in A New Day Midi Dresses varies by style, but the majority feature cotton blends, rayon, and polyester combinations that prioritize both comfort and durability.

My personal favorite material combination is their cotton-rayon blend, which offers the breathability of cotton with the drape and flow of rayon. These fabrics move with you throughout the day without feeling restrictive or clingy. I’ve worn these dresses through long workdays, weekend adventures, and even overnight flights, and they consistently perform well.

The polyester blends deserve special mention for their wrinkle resistance. As someone who travels frequently, finding dresses that emerge from a suitcase looking presentable is a genuine victory. Several of my A New Day pieces have become my go-to travel companions for exactly this reason.

One thing to note: the heavier cotton blends tend to be more opaque and structured, making them ideal for professional settings, while the lighter rayon blends offer more casual, flowy silhouettes perfect for weekend wear.

Style Variety: There Really Is Something for Everyone

The range of styles within the A New Day Midi Dress collection continues to evolve, but certain silhouettes have become signature pieces that return season after season with fresh updates.

The wrap dress style has become my personal obsession. The adjustable waist tie allows for customizable fit, and the classic silhouette works across different body types. I own this style in four different colors and patterns, and each one feels fresh and intentional in my wardrobe.

For those who prefer structure, the fit-and-flare midi dresses offer a more defined waistline with a fuller skirt that’s incredibly flattering. These work beautifully for occasions when you want to look polished without sacrificing comfort.

The straight-cut midi dresses provide a more minimalist aesthetic that I find perfect for layering. These pieces serve as excellent blank canvases for accessories and outer layers, making them incredibly versatile wardrobe investments.

Button-front styles add a preppy, put-together element that I find works equally well in professional and casual settings. The ability to adjust the neckline by leaving buttons undone or buttoned up makes these pieces adaptable to different dress codes and comfort levels.

Color Palette: From Neutral Basics to Statement Pieces

The color range in A New Day Midi Dresses encompasses both wardrobe staples and seasonal trend pieces. In my collection, I’ve gravitated toward building a foundation of neutral colors that work across multiple seasons and occasions.

The black options are truly versatile workhorses. I have a black wrap midi that has carried me through job interviews, dinner dates, funeral services, and casual weekend brunches. The quality of the black dye has held up beautifully through multiple washes, maintaining its depth without fading to that telltale gray that plagues cheaper black garments.

Navy has become another staple color in my A New Day rotation. It offers the sophistication of black with slightly more visual interest, and I find it particularly flattering against lighter skin tones during summer months.

For those ready to embrace color, the seasonal offerings consistently deliver on-trend options. I’ve been impressed by their jewel tones during fall releases and the fresh, vibrant options that appear for spring and summer. The coral and emerald green pieces from last season became some of my most complimented dresses.

Pattern Play: Making a Statement Without Breaking the Bank

Where A New Day truly shines is in their patterned midi dress options. This is where you can afford to take risks and experiment with prints you might not try at higher price points.

Floral patterns range from delicate, small-scale prints perfect for professional environments to bold, oversized blooms that make genuine statements. I’ve found their floral designs tend to be sophisticated rather than juvenile, avoiding the common pitfall of cheap printed dresses.

Geometric patterns offer a modern alternative to traditional florals. The abstract prints and stripe variations provide visual interest while remaining relatively timeless. These pieces photograph beautifully and work well for social media content if that’s part of your consideration.

Polka dots might sound retro, but A New Day’s interpretation feels fresh and contemporary. The scale and color combinations they choose avoid the costume-like quality that can plague polka dot pieces from other brands.

Casual Styling: Making Midi Dresses Work for Everyday Life

One of the biggest advantages of A New Day Midi Dresses is their casual styling versatility. These pieces don’t insist on being dressed up, which makes them practical for real-world wardrobes.

For truly casual looks, I pair these dresses with white sneakers and a denim jacket. This combination works for grocery shopping, casual lunches, and weekend errands while still looking intentional and put-together. The midi length prevents the look from feeling too young or inappropriate for adult settings.

Layering with cardigans transforms these dresses for cooler weather and more conservative environments. I keep several lightweight cardigans in neutral colors specifically for extending the wear of my midi dress collection throughout different seasons and settings.

Accessories play a crucial role in casual styling. A crossbody bag and simple jewelry keep the look relaxed, while switching to a structured handbag and statement earrings can instantly elevate the same dress for different occasions.

Wedding Guest Worthy: When Affordable Meets Appropriate

The question of whether A New Day Midi Dresses work for wedding guest attire comes up frequently, and my answer is an enthusiastic yes, with some caveats.

The key lies in choosing the right style and color combination. Solid colors in jewel tones or navy work beautifully for wedding settings, while avoiding white, cream, or anything that might compete with bridal party colors is essential.

I’ve worn A New Day midi dresses to several weddings over the past two years, and they’ve performed admirably. The length is appropriate for most wedding venues and dress codes, and the quality appears much more expensive than the actual price point when styled thoughtfully.

Adding a blazer or elegant cardigan elevates the look for more formal ceremonies, while simple heels and classic jewelry complete the ensemble. The fact that these dresses photograph well has been an unexpected bonus for wedding photo memories.

Plus-Size Options: Inclusive Sizing That Actually Works

A New Day’s approach to plus-size midi dresses deserves recognition for going beyond simply scaling up smaller sizes. The brand offers extended sizing up to 4X in many styles, with thoughtful adjustments to proportions and fit that acknowledge how different body types wear clothing differently.

I’ve observed friends in various size ranges wearing A New Day pieces, and the consistency in quality and design across the size spectrum is impressive. The wrap styles, in particular, work beautifully across different body types due to their adjustable nature.

The pricing remains consistent across all sizes, which unfortunately isn’t always the case with other brands. This pricing parity makes A New Day an accessible option for a broader range of shoppers looking for quality midi dresses without premium pricing.

The Pocket Situation: A Feature Worth Mentioning

Let’s address the elephant in the room: pockets in A New Day Midi Dresses. While not every style includes pockets, many do, and when they’re present, they’re functional rather than decorative.

I cannot overstate how much I appreciate a dress with real pockets. The ability to carry my phone, keys, and lip balm without needing a bag transforms how I interact with these pieces. The pockets are generally well-positioned to avoid creating unflattering lines while still being accessible and useful.

When shopping for A New Day midi dresses, checking the product description for pocket details has become part of my routine. It’s a feature that significantly increases the practical value of any dress in my rotation.

Summer Suitability: Breathability and Style Combined

A New Day Midi Dresses excel as summer wardrobe pieces due to their fabric choices and design elements. The lighter weight materials allow for airflow, while the midi length provides coverage without the heat retention of full-length options.

I’ve worn these dresses throughout hot, humid summers and found them comfortable for extended outdoor activities. The moisture-wicking properties of some fabric blends help maintain comfort during warmer weather, and the easy care instructions mean frequent washing doesn’t become a concern.

The sleeveless options work particularly well for summer wearing, though I appreciate having both sleeveless and short-sleeve options for different comfort levels and dress code requirements.

Cold Weather Layering: Extending Seasonal Wear

Layering A New Day Midi Dresses for colder weather has become an art form I’ve perfected through trial and error. These pieces work beautifully as foundation garments for winter styling.

Turtlenecks underneath create sophisticated layered looks perfect for office environments during cooler months. The midi length works well with tall boots, creating proportions that feel intentional rather than accidental.

Adding tights or leggings extends the season for these dresses significantly. I’ve found that the dress silhouettes accommodate layering pieces without creating bulk or awkward proportions.

Outerwear options range from casual denim jackets for transitional weather to wool coats for winter styling. The simplicity of most A New Day midi dress designs makes them excellent foundations for more complex layered outfits.

Real Customer Reviews: What People Actually Say

Reviews for A New Day Midi Dresses consistently highlight several key points that align with my personal experience. Customers frequently mention the surprising quality for the price point, with many reviewers noting that these pieces hold up better than expected through regular wear and washing.

Sizing tends to run relatively true to Target’s size chart, though several reviews recommend paying attention to fabric type when choosing sizes. Stretch fabrics tend to be more forgiving, while woven materials require more precise sizing.

The most common complaints center around limited seasonal availability of popular colors and patterns. Many customers express frustration when favorite pieces sell out quickly and aren’t restocked.

Care instructions receive positive feedback, with most reviewers appreciating the machine-washable nature of these dresses. The easy care requirements make these pieces practical for busy lifestyles.

Care and Maintenance: Keeping Your Investment Looking Fresh

Machine washability is one of the strongest features of A New Day Midi Dresses. Unlike many dresses that require special care or dry cleaning, these pieces can handle regular home laundering without losing shape or color integrity.

I’ve developed a care routine that maximizes the lifespan of these dresses. Cold water washing prevents color fading and fabric shrinkage, while air drying maintains the original shape and prevents heat damage from dryers.

For wrinkle-prone styles, a quick steam or light ironing on appropriate heat settings restores the crisp appearance. The fabric blends generally respond well to standard home care techniques.

Proper storage also extends the life of these pieces. Hanging dresses on quality hangers prevents creasing and maintains the intended silhouette between wears.

Sales and Discounts: Maximizing Your Shopping Budget

Target frequently offers sales and promotions on A New Day pieces, making an already affordable collection even more budget-friendly. Understanding the sale cycle can help you build a collection strategically.

End-of-season clearances often include significant markdowns on A New Day midi dresses, particularly in seasonal colors and patterns. I’ve found some of my favorite pieces during these clearance periods.

Target Circle offers additional savings opportunities, and combining these with sale prices can result in remarkable deals. I’ve purchased full-price equivalent dresses for under $15 during well-timed promotions.

Shopping apps and email notifications help track price drops on specific pieces you’re watching. Since popular styles can sell out quickly during major sales, having alerts in place increases your chances of securing desired pieces at reduced prices.

Design Details: The Little Things That Matter

Adjustable straps appear in several A New Day Midi Dress styles, providing customization options that enhance fit and comfort. This feature particularly benefits those who fall between standard sizing or prefer different levels of support and coverage.

The quality of hardware elements like zippers, buttons, and clasps consistently exceeds expectations for this price range. These components feel sturdy and operate smoothly, contributing to the overall impression of quality construction.

Seaming and finishing details receive attention that’s often absent in budget-friendly clothing. The clean lines and professional finish contribute to the elevated appearance that makes these dresses suitable for various occasions.

Sleeveless Styles: Versatility for Warm Weather and Layering

Sleeveless A New Day Midi Dresses offer maximum versatility for year-round wear. During warm weather, they provide comfortable, breathable options that work for various activities and settings.

The sleeveless silhouettes also serve as excellent layering pieces. Adding cardigans, blazers, or even long-sleeve shirts underneath creates entirely different looks from the same foundational piece.

I appreciate the variety in necklines available in sleeveless styles, from conservative crew necks suitable for professional environments to more relaxed scoop necks perfect for casual wear.

Comparison Shopping: How A New Day Stacks Up

Comparing A New Day Midi Dresses to other brands in similar price ranges reveals their competitive advantages. The fabric quality, construction details, and design sophistication consistently outperform comparable options from other budget-friendly retailers.

When compared to higher-priced alternatives, A New Day pieces offer remarkable value. While they may not match the luxury feel of designer options, they provide many of the same style benefits at a fraction of the cost.

The versatility factor gives A New Day an edge over more expensive single-purpose dresses. The ability to style these pieces for multiple occasions increases their cost-per-wear value significantly.

Accessorizing: Completing Your Look

The accessory potential of A New Day Midi Dresses is virtually limitless due to their classic silhouettes and neutral foundation pieces. Belts can transform loose-fitting styles into more structured looks, while leaving them unbelted creates relaxed, flowing silhouettes.

Jewelry options range from minimal pieces that let the dress shine to statement accessories that create focal points. The simplicity of most designs provides an excellent canvas for both subtle and bold accessory choices.

Footwear compatibility spans from casual sneakers to formal heels, making these dresses adaptable to various dress codes and personal style preferences. The midi length works particularly well with ankle boots, creating sophisticated proportions that work across seasons.

Final Thoughts: Building Your A New Day Collection

After extensive experience with A New Day Midi Dresses, I can confidently recommend them as worthwhile additions to most wardrobes. The combination of affordability, quality, and versatility creates a value proposition that’s difficult to match elsewhere.

Starting with one or two pieces in neutral colors allows you to test the fit and quality before building a larger collection. Once you understand how these dresses work with your body type and lifestyle, expanding into patterns and seasonal colors becomes a low-risk way to refresh your wardrobe.

The key to maximizing your investment lies in choosing pieces that align with your actual lifestyle rather than aspirational occasions. These dresses excel at bridging the gap between comfort and style, making them ideal for women who want to look put-together without sacrificing practicality.

Whether you’re building a professional wardrobe on a budget, seeking versatile pieces for travel, or simply wanting dresses that work for real life, A New Day midi dresses deserve serious consideration. They’ve earned their place as staples in my wardrobe, and I suspect they’ll do the same in yours.