A New Day Blue Dress

From skeptical shopper to devoted fan – my honest review and complete styling guide for the dress that changed everything

I’ll be honest with you – I wasn’t expecting much when I first spotted A New Day Blue Dress hanging on the rack at Target. As someone who’s been burned by fast fashion promises before, I approached this $20 piece with healthy skepticism. But sometimes, the fashion gods smile down on us mere mortals, and we stumble upon something truly special. This is the story of how a simple blue dress became the hardest-working piece in my wardrobe, and why it might just become yours too.

My First Encounter with the A New Day Blue Dress

Picture this: It was a Tuesday evening, and I was doing my usual Target run for toilet paper and laundry detergent (you know how it goes). I had exactly fifteen minutes before they closed, and I was speed-walking through the women’s section when this particular shade of blue caught my eye. It wasn’t the typical navy that dominates most professional wardrobes, nor was it the bright royal blue that screams “look at me!” Instead, it was this perfect middle ground – what I’d describe as a sophisticated cornflower blue that somehow managed to be both calming and confident.

The dress was hanging there almost innocently, and I grabbed it without much thought. The A New Day Blue Dress felt substantial in my hands – not that flimsy polyester that promises to fall apart after three washes. The fabric had weight to it, and the construction looked surprisingly well-done for the price point. I tossed it in my cart and thought, “What’s the worst that could happen for twenty bucks?”

Where Can You Find This Hidden Gem?

Let’s start with the basics – where can I buy an A New Day Blue Dress? The answer is refreshingly simple: Target. A New Day is Target’s exclusive women’s brand, which means you won’t find these pieces anywhere else. I’ve seen them consistently stocked in most Target locations I’ve visited, both in-store and online. The online selection tends to be more comprehensive, especially if you’re looking for specific sizes or if your local store has limited inventory.

What I love about shopping for the A New Day Blue Dress at Target is that you can actually touch and feel the fabric before buying. After my initial positive experience, I’ve become one of those people who physically examines every piece before purchasing – checking seams, feeling the fabric weight, and ensuring the color is exactly what I’m looking for under different lighting conditions.

The Size Situation: What You Need to Know

Now, let’s talk sizing because this is where things get interesting. What sizes are available for the A New Day Blue Dress? Target typically carries the A New Day line in sizes XS through XXL in regular sizing, and yes, the A New Day Blue Dress is available in petite sizes too. I’ve seen petite options both online and in select stores, though the in-store petite selection can be hit-or-miss depending on your location.

Here’s the million-dollar question: Is the A New Day Blue Dress true to size? Based on my experience and conversations with other shoppers, I’d say it runs pretty true to size with a slight tendency toward generous sizing. I typically wear a medium in most brands, and the medium in this dress fits perfectly with just enough room to move comfortably without looking boxy or oversized.

I actually ended up buying this dress in two sizes initially because I wasn’t sure, and I’m glad I did. The small was definitely too snug through the waist and chest, while the medium gave me that perfect “fitted but not clingy” silhouette I was after. If you’re between sizes, I’d recommend going with your typical size rather than sizing down.

The Fabric Story: Why Quality Matters

One of the most pleasant surprises about the A New Day Blue Dress was discovering what fabric the dress is made of. The particular style I purchased is a polyester-spandex blend – I know, I know, polyester gets a bad rap, but hear me out. This isn’t your grandmother’s polyester. The fabric has a subtle texture that prevents it from looking cheap or overly synthetic, and the spandex content (around 5%) gives it just enough stretch to be comfortable without losing its shape.

The fabric weight is substantial enough that it doesn’t wrinkle easily, which has been a game-changer for my travel wardrobe. I’ve worn this dress on flights, packed it in carry-ons, and even thrown it in my gym bag for post-workout dinner plans, and it always emerges looking presentable. The blue color has remained vibrant after multiple washes, with no fading or pilling that I’ve noticed.

Caring for Your Investment

Speaking of washing, let’s address how to care for the A New Day Blue Dress. This is where the dress really shines in terms of practicality. I’ve been machine washing mine in cold water and either air drying or using low heat in the dryer. The fabric holds up beautifully – no shrinking, no color bleeding, and minimal wrinkling.

For the first few washes, I was extra cautious and air-dried it, but I’ve since become more relaxed with the care routine. I wash it with like colors, use a gentle detergent, and it comes out looking as good as new every time. The fact that I don’t need to dry clean or hand wash this dress makes it infinitely more practical for regular wear.

The Style Spectrum: From Boardroom to Brunch

This is where the A New Day Blue Dress really earned its place in my heart – its incredible versatility. Let me walk you through the various ways I’ve styled this single piece.

Professional Perfection

How do I style an A New Day Blue Dress for work? This was actually my first styling challenge, and I’m happy to report it passed with flying colors. The dress hits at just the right length (more on that later) and the neckline is professional without being prudish. For work, I pair it with a structured blazer – my go-to is a black ponte knit blazer that doesn’t wrinkle and travels well.

What shoes go well with an A New Day Blue Dress for professional settings? I’ve found that classic black pumps work beautifully, but I’ve also had success with nude flats when I know I’ll be doing a lot of walking. The blue shade is neutral enough that it plays well with both black and brown accessories, giving you flexibility in your shoe choices.

Formal Occasions

Is the A New Day Blue Dress suitable for formal occasions? Absolutely, with the right styling. I wore this dress to a wedding last spring (after confirming with the bride that blue was appropriate, of course) and received numerous compliments. The key was elevating it with the right accessories and shoes.

For formal events, I’ve paired the dress with statement jewelry – a chunky gold necklace or delicate pearl earrings depending on the occasion. Pointed-toe heels in nude or metallic instantly dress it up, and a clutch bag completes the look. The beauty of this dress is that it provides a sophisticated foundation that you can build upon.

Casual Comfort

Can I wear the A New Day Blue Dress casually? This might be my favorite way to style it. For casual weekend wear, I throw on white sneakers and a denim jacket. The contrast between the dress’s polished appearance and the casual accessories creates an effortlessly chic vibe that I absolutely love.

I’ve also worn it with flat sandals and a crossbody bag for shopping trips, paired it with ankle boots and a cardigan for fall weather, and even belted it over a white turtleneck for a layered winter look. The dress serves as a perfect canvas for experimenting with different styles and accessories.

Accessory Adventures

What accessories pair well with an A New Day Blue Dress? This is where you can really have fun and make the dress your own. The blue shade is wonderfully neutral, which means it plays well with a wide range of colors and metals.

For jewelry, I’ve found that both gold and silver work beautifully with this blue. My favorite combination is delicate gold jewelry – thin chain necklaces, small hoop earrings, and stackable rings. But I’ve also worn it with statement silver pieces when I want more drama.

Bags are another area where you have endless options. A structured black leather handbag keeps things professional, while a woven straw bag gives off vacation vibes. I’ve even carried a bright yellow crossbody bag with this dress, and the color combination was unexpectedly perfect.

Belts can completely transform the silhouette of the dress. A thin leather belt in black or brown helps define the waist, while a wider statement belt can create a more dramatic hourglass shape. I’ve experimented with chain belts for a more fashion-forward look and fabric belts for a softer, more romantic vibe.

The Technical Details That Matter

Let’s get into the specifics that can make or break a dress purchase. How long is the A New Day Blue Dress? The length varies depending on the specific style you choose, as A New Day offers the blue dress in multiple silhouettes. The version I own falls at about knee-length – what I’d classify as a classic midi length that hits right at the most flattering part of my leg.

What is the neckline style of the A New Day Blue Dress? Again, this depends on the specific style, but the most popular version features a modest crew neckline that’s appropriate for virtually any occasion. It’s not too high or too low – just that perfect middle ground that works whether you’re wearing statement necklaces or keeping jewelry minimal.

Does the A New Day Blue Dress come with pockets? This is the question every practical woman wants to know, and I have good news – many styles do include pockets! The version I own has side seam pockets that are deep enough to actually be functional. They’re well-constructed and don’t create bulk or weird lines when the pockets are empty.

Color Variations and Seasonal Considerations

What are the different shades of blue available in the A New Day Blue Dress? Target typically offers several blue options in the A New Day line, though availability varies by season. I’ve seen everything from classic navy to lighter powder blues, and even some blue patterns and prints. The shade I fell in love with is what I’d describe as a true blue – not too dark, not too light, just perfectly balanced.

Can I wear the A New Day Blue Dress in the summer? Absolutely! The fabric breathes reasonably well for a polyester blend, and the color is perfect for warm weather. I’ve worn mine to outdoor summer events, paired with sandals and a sun hat, and stayed comfortable throughout the day. The color also photographs beautifully in natural sunlight, which is always a bonus for summer events and vacations.

Investment Value and Cost Analysis

Let’s talk numbers because budget matters. How much does the A New Day Blue Dress cost? Pricing typically ranges from $15 to $30, depending on the specific style and any current promotions. I paid $22 for mine, and considering how much wear I’ve gotten out of it, the cost per wear is ridiculously low at this point.

When I think about investment pieces, I usually consider factors like versatility, quality, and longevity. While this dress might not last as long as a $200 designer piece, it’s performed far better than I expected for the price point. I’ve worn it dozens of times over the past year, and it still looks almost new.

The Comparison Game

Are there similar dresses to the A New Day Blue Dress in other colors? Yes! A New Day offers similar silhouettes in a rainbow of colors. I’ve since purchased the same style in black and a beautiful burgundy shade. The fit and quality are consistent across colors, which gives me confidence when ordering online.

I’ve also compared this dress to similar pieces from other retailers, and while there are certainly higher-end options available, I haven’t found anything that offers the same combination of style, comfort, and value. Some pricier alternatives have better fabric or more detailed construction, but for everyday wear, the A New Day dress holds its own remarkably well.

Seasonal Styling Solutions

What outerwear pairs well with the A New Day Blue Dress? This is where the dress’s versatility really shines. In spring, I love pairing it with a light trench coat or cropped denim jacket. Summer calls for a lightweight cardigan for air-conditioned spaces or a linen blazer for more formal occasions.

Fall is when this dress really comes alive with layering options. I’ve worn it under everything from cozy oversized cardigans to structured wool coats. A leather jacket gives it an edgy vibe, while a camel coat keeps things classic and sophisticated. For winter, I layer it over tights with knee-high boots and a warm coat – the dress works beautifully as part of a layered look.

Real Talk: Reviews and Reality

Are there reviews for the A New Day Blue Dress? Online reviews are generally positive, with most customers praising the fit, comfort, and value. Common compliments include the flattering silhouette, the quality of the fabric for the price point, and the versatility for different occasions.

The few negative reviews I’ve seen typically mention sizing issues (which reinforces the importance of checking the size chart) or expectations that were too high for the price point. Some reviewers wished for higher-end fabric or more detailed construction, but these seem to be minority opinions.

Based on my own experience and the reviews I’ve read, most people who purchase this dress are pleasantly surprised by the quality and end up incorporating it regularly into their wardrobes.

The Verdict: Why This Dress Earned Its Place

After a full year of wearing the A New Day Blue Dress, I can honestly say it’s exceeded every expectation I had. It’s comfortable enough for all-day wear, versatile enough to work for multiple occasions, and affordable enough that I don’t stress about potential damage or wear.

The dress has become my go-to choice for days when I want to look put-together without putting in too much effort. It’s professional enough for client meetings, comfortable enough for long workdays, and stylish enough for dinner with friends. In a world where many pieces serve only one purpose, finding something this versatile feels like winning the fashion lottery.

Final Thoughts and Recommendations

If you’re considering adding the A New Day Blue Dress to your wardrobe, I wholeheartedly recommend giving it a try. At this price point, you have very little to lose and potentially a new wardrobe staple to gain. The key is to approach it with realistic expectations – this isn’t a luxury designer piece, but it’s a solid, well-made dress that punches well above its weight class.

Pay attention to the sizing, take advantage of Target’s generous return policy if you’re unsure, and don’t be afraid to buy multiple colors if you fall in love with the fit. I’m already eyeing a few other shades for my next Target run.

The A New Day Blue Dress has taught me that sometimes the best fashion finds come from the most unexpected places. It’s reminded me that style doesn’t always have to come with a high price tag, and that versatility is often more valuable than designer labels. Most importantly, it’s shown me that a single, well-chosen piece can truly transform your wardrobe – and your confidence.

Whether you’re building a professional wardrobe on a budget, looking for versatile pieces for travel, or simply want a reliable dress that makes you feel good every time you wear it, the A New Day Blue Dress deserves serious consideration. In a fashion landscape filled with trends that come and go, sometimes the best investment is in a classic piece that simply works, day after day, season after season.