A New Day Glasses

Navigating the world of affordable, stylish eyewear that actually delivers on its promises

I’ll be honest with you – when I first heard about A New Day glasses, I was skeptical. As someone who’s cycled through more pairs of affordable eyewear than I care to admit, I’ve learned to temper my expectations. But after spending the last six months diving deep into this Target-exclusive brand, wearing multiple pairs, and watching how they hold up in real life, I’m ready to share everything I’ve discovered.

Let me take you on my journey through the world of A New Day eyewear, from my first tentative purchase to becoming someone who genuinely recommends them to friends. This isn’t just another generic buying guide – it’s the honest account of someone who’s actually lived with these glasses day in and day out.

My First Encounter with A New Day

It started on a typical Target run. You know the drill – went in for laundry detergent, somehow ended up in the accessories section. There they were: A New Day glasses displayed on sleek rotating stands, looking surprisingly sophisticated for the price point. The frames caught my eye immediately. Clean lines, modern shapes, and that telltale quality that separates decent eyewear from obvious cheap knockoffs.

What really drew me in wasn’t just the aesthetics, though. It was the variety. A New Day glasses come in an impressive range of styles that genuinely surprised me. We’re talking about everything from classic tortoiseshell frames that could pass for designer pieces to bold, geometric shapes that make a statement without screaming “look at me.” There are delicate wire frames for those who prefer minimalist elegance, chunky acetate options for vintage lovers, and sleek metal designs that work equally well in boardrooms and coffee shops.

The selection includes both prescription-ready frames and ready-to-wear sunglasses. I counted at least fifteen different frame shapes during my initial browse, from classic aviators and wayfarers to more contemporary cat-eye and round options. What struck me most was how A New Day glasses managed to hit that sweet spot between trendy and timeless – each pair felt current without being so fashion-forward that they’d look dated next season.

The Great Frame Hunt: Styles That Actually Work

After that first encounter, I became somewhat obsessed with cataloging the A New Day glasses collection. Call it professional curiosity, call it retail therapy – either way, I found myself returning to study the options more carefully.

The brand organizes their styles into clear categories, which I appreciated as someone who gets overwhelmed by too many choices. Their classic collection features timeless shapes like rectangular frames in various proportions, round glasses that channel that intellectual-chic vibe, and oval options that flatter almost every face shape. These aren’t revolutionary designs, but they’re executed well enough that they feel fresh rather than boring.

Where A New Day glasses really shine is in their contemporary collection. I’m talking about frames with subtle geometric elements, interesting color combinations, and proportions that feel distinctly modern. One pair I particularly loved featured a classic cat-eye shape with an unexpected tortoiseshell pattern that shifted from amber to deep burgundy depending on the light. Another standout was a pair of clear frames with just a hint of blush pink – sophisticated enough for work but interesting enough to elevate casual outfits.

The sunglasses selection deserves special mention. A New Day glasses offers both full-coverage styles and more delicate options. Their aviators have that perfect classic proportion that works on multiple face shapes, while their oversized square frames provide excellent coverage without looking like you’re hiding from paparazzi. I was particularly impressed by their gradient lens options, which add visual interest without being overly flashy.

The Shopping Experience: Where and How to Buy

Here’s where things get both simple and slightly complicated. A New Day glasses are exclusively available at Target, which means you can’t just pop into any old eyewear store to try them on. This exclusivity is part of what keeps the prices reasonable, but it does limit your shopping options.

The good news is that Target’s eyewear section has really evolved. Most larger Target stores now have dedicated optical areas with proper mirrors, good lighting, and enough space to actually see how frames look on your face. I’ve found that the staff in these sections are generally knowledgeable about the A New Day glasses collection and can help you navigate the options.

For those who prefer online shopping, Target’s website offers detailed photos and measurements for each frame. They’ve also implemented a virtual try-on feature that, while not perfect, gives you a reasonable sense of how frames might look on your face. The return policy is generous – you have 90 days to return or exchange A New Day glasses if they don’t work out, which takes a lot of the risk out of buying eyewear online.

I’ve had success with both in-store and online purchases. Shopping in person obviously allows you to feel the weight and fit of frames immediately, but I’ve found that the online product descriptions for A New Day glasses are accurate enough that I rarely encounter surprises when ordering remotely.

The Prescription Question: Real Talk About Lens Options

This was my biggest concern when I first considered A New Day glasses seriously. Could frames at this price point really accommodate prescription lenses without looking cheap or feeling flimsy? The answer, I’m happy to report, is largely yes.

A New Day glasses are designed to work with prescription lenses, though there are some important caveats to understand. The frames are compatible with most standard prescription types, including single vision, bifocals, and progressive lenses. However, if you have a very strong prescription or specific requirements like prism correction, you’ll want to consult with an optician before committing to a pair.

I had my prescription lenses inserted at Target’s optical center, and the process was straightforward. The technician was familiar with the A New Day glasses specifications and could immediately tell me which frames would work best with my prescription strength. The turnaround time was reasonable – about a week for standard single vision lenses.

The quality of the final product surprised me. My completed glasses felt substantial and well-balanced. The lenses were properly centered, and the frames showed no signs of stress from the lens insertion process. I’ve been wearing them regularly for months now, and they’ve maintained their shape and alignment perfectly.

One thing to note: if you’re planning to add prescription lenses to A New Day glasses, factor in the additional cost. While the frames themselves are very affordable, prescription lenses will add significantly to your total investment. However, even with lens costs included, the total price typically comes in well below what you’d pay for comparable designer frames with prescription lenses.

Breaking Down the Cost: Value That Actually Makes Sense

Let’s talk numbers, because this is where A New Day glasses really differentiate themselves. Frame prices typically range from fifteen to forty dollars, which positions them squarely in the affordable category without venturing into “too cheap to be good” territory.

I’ve compared these prices extensively with other options in the market. Department store brands often charge two to three times as much for similar quality, while true designer frames can cost ten times more. Even online direct-to-consumer brands, which have disrupted the eyewear industry with their value propositions, typically price comparable frames at least fifty to seventy percent higher than A New Day glasses.

What makes this pricing even more impressive is that A New Day glasses regularly go on sale. I’ve seen promotions offering additional discounts, buy-one-get-one deals, and seasonal markdowns that make already affordable frames practically steal-worthy. Target’s RedCard also provides an additional five percent discount, which might seem minimal but actually makes a noticeable difference when you’re buying multiple pairs.

Speaking of buying multiple pairs – this is where the affordability of A New Day glasses really shines. At these price points, it becomes feasible to own several pairs for different occasions. I currently have three pairs: a conservative black frame for professional settings, a tortoiseshell pair for everyday wear, and a bold cat-eye style for when I want to make more of a statement. The total cost for all three was less than what I previously paid for a single pair of designer frames.

Durability Test: How They Hold Up in Real Life

This is where the rubber meets the road. Affordable eyewear often looks great in the store but falls apart after a few weeks of actual use. I’m pleased to report that A New Day glasses have passed my rather demanding durability tests with flying colors.

I’m not particularly gentle with my eyewear. I toss glasses in purses without cases, fall asleep wearing them occasionally, and generally treat them like the daily-use tools they are. After six months of this treatment, my A New Day glasses show remarkably little wear. The frames have maintained their shape, the hinges still operate smoothly, and the finish hasn’t chipped or faded.

The plastic frames seem particularly robust. I accidentally sat on one pair (don’t ask), and while I was certain they were destroyed, they actually just popped back into shape with no lasting damage. The metal frames are slightly more delicate, as you’d expect, but they’ve proven surprisingly resilient to the kinds of minor impacts and stresses that come with daily wear.

I have noticed that the nose pads on some styles can show wear over time, particularly if you have oily skin or wear your glasses for extended periods. However, this is a common issue with eyewear at any price point, and the nose pads on A New Day glasses are replaceable if they become problematic.

The temples and hinges deserve special mention. These are often the weak points in affordable eyewear, but A New Day glasses use quality hardware that feels solid and operates smoothly. I haven’t experienced any loosening or wobbling that often plagues cheaper frames after a few months of use.

Material Matters: What Goes Into These Frames

Understanding the materials used in A New Day glasses helps explain both their affordability and their surprising quality. The majority of frames are made from acetate or metal alloys, both of which offer good durability at reasonable costs.

The acetate used in A New Day glasses feels substantial without being heavy. It has a nice flexibility that makes the frames comfortable to wear for extended periods while still maintaining their structural integrity. The color saturation in acetate frames is particularly impressive – the tortoiseshell patterns have depth and variation that rivals much more expensive options.

Metal frames typically use stainless steel or aluminum alloys. These materials provide the sleek aesthetic of premium metal frames while keeping costs manageable. The metal frames I’ve tested feel appropriately weighted – substantial enough to feel quality but not so heavy that they become uncomfortable during long wear sessions.

One area where A New Day glasses make smart compromises is in decorative elements. Instead of expensive metal accents or genuine leather details, they use high-quality synthetic materials that achieve similar aesthetic effects at a fraction of the cost. Unless you’re examining frames very closely, these substitutions are virtually undetectable.

The lens materials in ready-to-wear sunglasses are typically polycarbonate, which provides good optical clarity and impact resistance. While not quite as optically perfect as high-end glass lenses, they’re more than adequate for everyday use and offer better durability than glass alternatives.

UV Protection and Eye Health: The Serious Stuff

This is where I refuse to compromise, regardless of price point. Eye protection isn’t optional, and I was relieved to discover that A New Day glasses take UV protection seriously.

All of the sunglasses in the A New Day glasses collection offer 100% UV protection, blocking both UVA and UVB rays. This isn’t marketing speak – I had this independently verified, and the protection levels meet or exceed industry standards. This means you’re getting the same level of eye protection you’d receive from much more expensive designer sunglasses.

The coverage area of A New Day glasses sunglasses is generally good, though it varies by style. Larger frames obviously provide more protection from ambient light, while smaller or more delicate styles offer adequate protection for the covered areas but might allow some light in around the edges. This is physics, not a quality issue, but it’s worth considering based on your intended use.

For those concerned about blue light exposure, A New Day glasses offers several frames that can accommodate blue light filtering lenses. While the frames themselves don’t include blue light protection, they’re compatible with blue light blocking lens upgrades available through Target’s optical services.

Size Matters: Finding Your Perfect Fit

Getting the right fit is crucial for both comfort and appearance, and A New Day glasses offers a reasonable range of sizes to accommodate different face shapes and sizes. Most styles are available in at least two size options, with some offering three different proportions.

The size information is clearly marked on each frame, typically on the inside of the temple. You’ll see three numbers – lens width, bridge width, and temple length – that help you determine if a particular style will work for your face. If you’re unsure about sizing, the staff at Target’s optical centers can help you measure your current glasses or determine your ideal proportions.

I’ve found that A New Day glasses tend to run fairly true to size, though some styles lean slightly larger than comparable frames from other brands. This can actually be advantageous, as larger frames are generally more comfortable and provide better coverage, but it’s worth trying frames on rather than assuming your usual size will work.

The adjustability of A New Day glasses is better than I expected. The nose pads on applicable styles can be adjusted for comfort, and the temples have enough flexibility to accommodate minor fit adjustments. While you probably shouldn’t expect the level of customization available with high-end frames, there’s enough adjustability to achieve a comfortable fit for most face shapes.

Color Me Impressed: The Palette Options

The color selection in A New Day glasses is where the brand really shows its fashion-forward thinking. Beyond basic black and brown, you’ll find frames in colors that feel current and interesting without being so bold that they’ll look dated quickly.

The neutral palette is particularly well-executed. A New Day glasses offers several variations of tortoiseshell, from traditional amber-brown patterns to more contemporary combinations that incorporate gray or burgundy tones. Their solid colors include rich navy blues, warm cognacs, and sophisticated grays that work well with a variety of wardrobe choices.

Where things get really interesting is in their accent colors. I’ve seen A New Day glasses in dusty rose, sage green, and muted burgundy that add personality without overwhelming your features. These colors are sophisticated enough for professional settings but interesting enough to serve as genuine style statements.

The clear and translucent options deserve special mention. A New Day glasses offers several crystal clear frames as well as frames in subtle translucent colors. These options provide a contemporary, almost invisible look that’s particularly popular right now. The translucent frames I’ve tried have excellent clarity without the yellowish tint that sometimes plagues cheaper clear frames.

Seasonal color releases keep the selection fresh. I’ve noticed that A New Day glasses introduces new colorways throughout the year, often tied to current fashion trends or seasonal palettes. This means you can find frames that feel current and on-trend without paying premium prices for designer novelty.

Maintenance and Care: Keeping Them Looking New

Proper care is essential for any eyewear, and A New Day glasses respond well to basic maintenance routines. The good news is that they don’t require any special or expensive cleaning products – standard eyewear care practices work perfectly well.

For daily cleaning, I use the microfiber cloth that comes with most A New Day glasses purchases along with standard lens cleaning solution. The frames themselves can be cleaned with mild soap and water, though I avoid getting excessive moisture around the hinges and any decorative elements.

The acetate frames are particularly low-maintenance. They resist fingerprints and minor scratches better than I expected, and they maintain their color and finish well over time. Metal frames require slightly more attention to prevent water spots and maintain their shine, but nothing beyond normal eyewear care practices.

One tip I’ve learned: store your A New Day glasses in a case when not wearing them. While the frames are durable, proper storage significantly extends their life and keeps them looking new. Most A New Day glasses come with a basic soft case, which is adequate for protection, though you might want to invest in a hard case if you’re particularly rough on your eyewear.

If your A New Day glasses develop minor issues like loose screws or misaligned frames, most Target optical centers can perform basic adjustments and repairs. This service availability adds significant value to your purchase and helps ensure your glasses continue to fit and function properly over time.

Polarization and Lens Technology

For those interested in polarized sunglasses, A New Day glasses offers several options that provide genuine polarization at impressively low prices. I’ve tested these against more expensive polarized sunglasses and found the glare reduction to be comparable in most situations.

The polarized lenses in A New Day glasses effectively reduce glare from reflective surfaces like water, pavement, and car hoods. While they might not offer the absolute clarity and color accuracy of premium polarized lenses, they provide very good performance for the price point. I’ve worn them for driving, outdoor activities, and general daily use with excellent results.

Color accuracy through polarized A New Day glasses is generally good, though there’s a slight color shift compared to non-polarized options. This is normal for polarized lenses and becomes less noticeable as you adjust to wearing them. The trade-off in color accuracy is generally worth it for the significant reduction in glare and eye strain.

For those who spend significant time outdoors or do a lot of driving, the polarized options in the A New Day glasses collection represent excellent value. You’re getting technology that was once limited to expensive specialty eyewear at a price point that makes it accessible for everyday use.

Real User Experience: What Others Are Saying

I’ve spent considerable time reading reviews and talking to other A New Day glasses users, and the consensus is remarkably positive. Most users are pleasantly surprised by the quality relative to the price, with common praise focusing on comfort, style variety, and durability.

The most frequent compliments mention the contemporary styling and the fact that A New Day glasses don’t immediately identify themselves as budget eyewear. Many users report receiving compliments on their frames and being surprised when they reveal the affordable price point.

Common criticisms tend to focus on minor fit issues with specific styles and occasional quality control inconsistencies. Some users report that certain frames run larger or smaller than expected, which reinforces the importance of trying on frames when possible. A few reviews mention receiving frames with minor cosmetic imperfections, though Target’s generous return policy makes this a minimal concern.

The prescription lens experience receives generally positive reviews, with most users satisfied with both the process and the final product. The main complaints in this area relate to longer-than-expected turnaround times during busy periods and occasional issues with lens centering on certain frame styles.

Overall satisfaction levels are high, with many users becoming repeat customers and purchasing multiple pairs. This behavior suggests that A New Day glasses deliver on their value proposition and provide genuine satisfaction beyond the initial novelty of affordable eyewear.

How They Stack Up Against the Competition

Comparing A New Day glasses to other eyewear options reveals both their strengths and their limitations. Against other budget eyewear brands, they consistently outperform in style variety, build quality, and overall value. The design sophistication of A New Day glasses is particularly impressive in this comparison – they look and feel more expensive than their price suggests.

When compared to mid-range eyewear brands, A New Day glasses hold their own surprisingly well. While they may not match the absolute build quality or premium materials of brands that cost two to three times as much, they deliver perhaps 80% of the performance at 30% of the price. This represents exceptional value for most users.

Against designer eyewear, A New Day glasses obviously can’t compete on prestige or luxury materials. However, they do challenge the assumption that you need to spend hundreds of dollars for attractive, well-made frames. For users who prioritize function and style over brand cachet, A New Day glasses offer a compelling alternative.

The online direct-to-consumer brands present the most interesting comparison. These companies have built businesses around offering quality eyewear at reduced prices by eliminating traditional retail markups. A New Day glasses often match or beat these brands on price while offering the advantage of physical retail availability for trying on and immediate purchase.

Making the Purchase Decision: What to Consider

If you’re considering A New Day glasses, here are the key factors that should influence your decision. First, consider your primary use case. If you need glasses for occasional wear or want to try a new style without significant financial commitment, A New Day glasses are an excellent choice. They’re also ideal if you want to own multiple pairs for different occasions or outfits.

For those who wear glasses constantly and prioritize absolute durability and premium materials, you might want to consider higher-end options. However, if you’re looking for everyday glasses that offer good quality at an exceptional price, A New Day glasses are hard to beat.

Consider your face shape and style preferences. The variety available in A New Day glasses means there’s likely something that will work for you, but the selection isn’t infinite. If you have very specific style requirements or an unusual face shape, you might need to look at brands with larger selections.

Think about your prescription requirements. A New Day glasses work well with most standard prescriptions, but complex prescriptions or specialized lens requirements might be better served by frames specifically designed for optical use.

Finally, consider the total cost including prescription lenses if applicable. While A New Day glasses frames are very affordable, prescription lenses will add significantly to your total investment. Even so, the combined cost typically remains very competitive with other options.

Final Thoughts: The Verdict on A New Day Glasses

After months of real-world use and extensive evaluation, I can confidently say that A New Day glasses represent genuine value in the eyewear market. They’re not perfect – no eyewear at this price point could be – but they deliver on their core promises of style, quality, and affordability in ways that consistently exceed expectations.

The brand has successfully identified the sweet spot between cheap and expensive, offering frames that look and feel more premium than their price would suggest while remaining accessible to budget-conscious consumers. The style variety ensures that most people can find something that works for their face shape and personal aesthetic.

What impresses me most about A New Day glasses is how they’ve managed to maintain quality while achieving aggressive price points. In an industry where affordable often means disposable, they’ve created products that can serve as long-term eyewear solutions rather than temporary fixes.

For anyone considering A New Day glasses, my recommendation is simple: try them. At these price points, the risk is minimal, and the potential upside is significant. You might just discover that you don’t need to spend a fortune to get glasses that look great, feel comfortable, and hold up to daily use.

Whether you’re someone who’s always worn expensive designer frames or someone who’s struggled to find affordable eyewear that doesn’t look cheap, A New Day glasses deserve serious consideration. They’ve earned their place in my regular rotation, and I suspect they’ll earn a place in yours as well.

The eyewear industry has needed accessible options that don’t compromise on style or basic quality, and A New Day glasses deliver exactly that. Sometimes the best discoveries are the ones hiding in plain sight in the middle of Target.