
Women’s James Rouched Loafers with Memory Foam Insole
- James rouched loafers
- Memory foam insole construction
- Closed round toe
- Medium width
- Pull on
$40.00

Women’s Hayes Loafer Flats with Memory Foam Insole
- Hayes loafer flats
- Memory foam insole
- 0.25in block heel
- Faux-leather construction
- Almond closed toe and medium width
- Slip-on style
$19.99

Women’s Phyllis Penny Loafers with Memory Foam Insole
- Phyllis penny loafers
- Faux leather upper
- Memory foam insole construction
- Closed round toe
- 1in block heel
- Slip on
$45.00

Women’s Etta Knit Washable Loafers with Memory Foam Insole
- Etta knit loafers in a solid color
- Memory foam insole
- Pull-on style
- Closed pointed toe
- Medium width
- Removable footbed
- Flocked outsole
- Washable
$25.00
From skeptical shopper to devoted fan: My honest journey through every style, fit, and finish of Target’s most underrated shoe line
I’ll be completely honest with you – I never thought I’d be writing a buying guide for A New Day loafers with genuine enthusiasm. When I first spotted them during a casual Target run for household essentials, I was skeptical. Could a department store brand really deliver the comfort, style, and durability I needed for my busy lifestyle? Fast forward six months and three pairs later, and I’m here to tell you that A New Day loafers have completely transformed my approach to affordable, versatile footwear.
My journey with this brand started when I was desperately searching for work-appropriate shoes that wouldn’t break the bank or my feet. As someone who spends long hours on my feet, transitioning from office meetings to after-work events, I needed something that could handle it all. What I discovered was a line that punches well above its weight class, offering sophisticated styling and surprising comfort at prices that made me do a double-take.
The Complete Style Spectrum: What A New Day Loafers Bring to Your Wardrobe
What styles of A New Day loafers are available? This was my first question when I started seriously considering the brand, and the answer pleasantly surprised me. The collection spans a remarkable range of designs, each thoughtfully crafted to serve different style needs and occasions.
The classic penny loafer remains the cornerstone of the collection, and for good reason. I own the cognac leather version, and it’s become my go-to for everything from casual Friday at the office to weekend brunches. The traditional strap detail and clean lines make it incredibly versatile, while the slightly rounded toe keeps it feeling current rather than stuffy.
For those seeking something with a bit more edge, the chain-detail loafers offer a modern twist on the classic silhouette. I was initially hesitant about this style, worried it might feel too trendy, but the hardware is subtle enough to feel sophisticated rather than flashy. The gold-toned chain adds just enough visual interest to elevate simple outfits without overwhelming them.
The platform loafers deserve special mention for anyone looking to add height without sacrificing comfort. At about an inch and a half of lift, they provide a confidence boost while maintaining the easy-wear appeal that makes loafers so beloved. I’ve worn mine for full workdays without the foot fatigue I typically experience with traditional heels.
Slip-on versus lace-up styles represent another important consideration in the A New Day lineup. While the majority of their offerings are slip-on styles – which I personally prefer for their convenience – they do offer some hybrid designs that incorporate subtle elastic or adjustable features for those who prefer a more secure fit.
The mule-style loafers have become my summer favorites. The backless design keeps things cool and comfortable during warmer months, while the structured front maintains a polished appearance. They’re perfect for those moments when you need to look put-together but want the ease of slipping shoes on and off.
Shopping Smart: Where and How to Find Your Perfect Pair
Where can I buy A New Day loafers? This question has a straightforward answer that comes with some strategic considerations. As Target’s exclusive brand, A New Day loafers are primarily available at Target stores and Target.com. However, the shopping experience varies significantly between these channels, and I’ve learned some valuable lessons about maximizing both convenience and selection.
Shopping in-store offers the obvious advantage of trying before buying, which I highly recommend for your first pair. Target’s footwear sections vary dramatically in size and organization between locations, so I’ve found that larger Target stores – particularly the Super Target locations – tend to have more comprehensive A New Day selections. The smaller neighborhood Target stores often carry only the most popular styles and sizes.
Online shopping through Target.com provides access to the complete collection, including styles and colors that may not be available in your local store. I’ve noticed that online inventory tends to be more current, with new releases appearing there first. The website also makes it easy to check stock at nearby stores, which has saved me countless unnecessary trips.
One insider tip I’ve discovered: Target’s seasonal clearance cycles can be goldmines for A New Day loafers. The brand typically refreshes their core styles twice yearly, and the transition periods often feature significant markdowns on previous season inventory. I’ve snagged several pairs at 30-50% off during these clearance events.
The Target app has become indispensable for serious A New Day shoppers. The Cartwheel offers (now integrated into the main app) frequently feature footwear discounts, and I’ve saved an additional 10-20% on multiple purchases by checking for current offers before buying.
Getting the Fit Right: Sizing Secrets and Considerations
Are A New Day loafers true to size? This might be the most critical question for online shoppers, and my experience suggests the answer is nuanced. After trying numerous styles across different materials and constructions, I’ve found that A New Day loafers generally run true to size, but with some important caveats that can make or break your satisfaction with a purchase.
The leather loafers tend to fit most true to size but require a break-in period that’s worth considering. My first pair of genuine leather penny loafers felt slightly snug initially, particularly across the widest part of my foot. However, after about a week of regular wear, they stretched just enough to become perfectly comfortable. This is typical behavior for real leather, but it’s something to factor into your expectations.
Faux leather and synthetic materials behave differently. These styles maintain their shape more consistently but offer less give over time. I’ve found them to be immediately comfortable if sized correctly, but they won’t adapt to your foot shape the way genuine leather will. For these materials, I recommend sticking strictly to your normal size.
The platform and heeled styles run slightly larger than the flat versions, in my experience. I suspect this is due to the different construction required for the elevated sole. For these styles, I’ve been happy sizing down a half size, particularly if I plan to wear them with thicker socks or hosiery.
Foot width considerations play a crucial role in A New Day loafer satisfaction. The brand’s standard width accommodates most average to slightly narrow feet comfortably. However, those with wider feet might find some styles too constraining, particularly the pointed-toe variations.
Material Matters: Understanding Construction and Quality
What materials are used in A New Day loafers? Understanding the construction and materials helps set appropriate expectations and guides care decisions. After examining my collection closely and wearing different materials extensively, I can offer insights into what each option brings to the table.
The genuine leather options represent the premium tier of the A New Day collection. These typically feature full-grain or corrected-grain leather uppers with leather or synthetic linings. The leather quality is surprisingly good for the price point – not luxury-grade, but certainly better than many competitors in the same range. The leather develops a nice patina with wear and can be polished to maintain appearance.
Faux leather styles make up a significant portion of the collection and shouldn’t be dismissed out of hand. The synthetic materials A New Day uses have improved dramatically in recent years. The texture and appearance closely mimic genuine leather, and the durability has proven impressive in my testing. These styles also offer the advantage of being easier to clean and maintain.
Canvas and fabric options appear seasonally and offer a more casual aesthetic. I own a pair of canvas loafers that have become my go-to for relaxed weekend activities. The breathability is excellent, and they’ve held up well to machine washing (though I recommend air drying to maintain shape).
The sole construction varies across styles but generally features synthetic rubber outsoles with good traction patterns. The comfort level depends largely on the insole treatment, which brings us to our next important consideration.
Comfort Analysis: All-Day Wearability and Support
Are A New Day loafers comfortable for all-day wear? This question gets to the heart of practical footwear decisions, and my answer is a qualified yes, with some important details that can help you choose the right style for your needs.
Cushioned insole technology varies significantly across the A New Day collection. The premium styles feature memory foam or gel-infused insoles that provide genuine comfort during extended wear. I’ve tested this extensively during long workdays and can confirm that the better-cushioned styles remain comfortable through 8-10 hour days.
The arch support in A New Day loafers is moderate – sufficient for most people but not specialized for those with specific foot issues. If you typically require custom orthotics or significant arch support, you’ll want to ensure your chosen style has removable insoles that can accommodate your preferred inserts.
Heel padding and ankle comfort have been consistently good across all the styles I’ve tried. The soft lining materials prevent the rubbing and hot spots that can develop with cheaper loafers. Even during the break-in period for leather styles, I haven’t experienced the painful blisters that some shoes cause.
One comfort factor I particularly appreciate is the toe box roominess. Unlike some trendy pointed-toe loafers that squeeze feet into unnatural shapes, A New Day designs generally provide adequate room for natural toe positioning. This becomes especially important during long wear periods when feet naturally swell slightly.
Size Inclusivity: Options for Different Foot Shapes
Do A New Day loafers come in wide sizes? This question reflects an important consideration for many shoppers, and unfortunately, the answer reveals one of the brand’s current limitations. The standard A New Day loafer collection does not typically include dedicated wide-width options, which can be disappointing for those who need them.
However, I’ve discovered some strategies that can help accommodate wider feet within the existing size range. Certain styles, particularly those with elastic side panels or adjustable features, offer more flexibility for different foot shapes. The materials also play a role – leather styles that will stretch slightly over time can work for moderately wide feet, while synthetic materials maintain their original shape more rigidly.
For those who need wide sizes, I recommend trying styles in-store first and focusing on the more forgiving designs. The slip-on styles with minimal hardware tend to accommodate width variations better than structured designs with multiple straps or decorative elements.
Investment Value: Pricing and Cost Considerations
How much do A New Day loafers cost? The pricing structure of A New Day loafers represents one of their strongest selling points, offering style and quality that competes with brands costing significantly more.
Regular pricing typically ranges from $24.99 to $49.99, depending on materials and construction complexity. The basic faux leather styles start at the lower end of this range, while genuine leather and specialty designs command the higher prices. Even at full retail, these prices represent excellent value compared to similar styles from department store competitors.
Sale pricing and promotional opportunities can bring costs down substantially. I’ve purchased A New Day loafers for as little as $15 during major clearance events. Target’s frequent promotions – including buy-one-get-one offers, percentage-off sales, and category-specific discounts – make it possible to build a substantial loafer wardrobe without significant investment.
The cost-per-wear calculation becomes very favorable with A New Day loafers. Given their durability and versatility, even full-price purchases quickly justify themselves through regular use. My most-worn pair has seen nearly daily use for six months and shows minimal wear, suggesting they’ll easily last a full year or more with proper care.
Professional Versatility: Workplace Appropriateness
Can A New Day loafers be worn for work? The answer depends on your workplace dress code and the specific style you choose, but many A New Day loafers absolutely qualify as professional footwear.
The classic penny loafers in leather are my go-to choice for business casual environments. They pair beautifully with dress pants, skirts, and professional dresses while maintaining the comfort needed for long workdays. The clean lines and quality construction give them a polished appearance that reads as intentional and professional rather than casual.
Business formal environments might be more restrictive, but the darker leather styles in black or deep brown can work in many corporate settings. I’ve worn my black leather A New Day loafers to client meetings and important presentations without feeling underdressed.
The key is choosing appropriate colors and avoiding overly casual details. Styles with heavy hardware, bright colors, or obviously casual materials like canvas won’t work in professional settings. However, the core collection includes several options that are sophisticated enough for most workplace environments.
Style Flexibility: Formal and Casual Applications
Are A New Day loafers suitable for formal or casual outfits? This versatility question gets to the heart of why loafers have remained a wardrobe staple for decades, and A New Day’s collection delivers admirably on both fronts.
For casual styling, the options are nearly limitless. I’ve worn various A New Day loafers with jeans, casual dresses, shorts, and weekend wear with excellent results. The slip-on convenience makes them perfect for quick errands, casual dining, and relaxed social events. The canvas and more casual leather styles excel in these applications.
Formal styling requires more careful selection but is absolutely achievable. The sleeker leather styles can complement dress pants, pencil skirts, and tailored dresses beautifully. I’ve successfully worn A New Day loafers to semi-formal events, dinners, and even some cocktail parties when styled appropriately.
The transitional nature of loafers makes them particularly valuable for busy lifestyles. I can start my day in a professional meeting, transition to casual lunch plans, and end with evening social activities without needing to change shoes. This versatility has made A New Day loafers indispensable to my lifestyle.
Popular Favorites: Bestselling Styles and Customer Preferences
What are the most popular styles of A New Day loafers? Based on my observations of Target’s inventory turnover and conversations with store associates, certain styles consistently outperform others in terms of customer preference and repeat purchases.
The classic brown leather penny loafer appears to be the bestseller, and for good reason. This style offers the perfect balance of versatility, quality, and affordability. It works with virtually any outfit and can transition seamlessly between seasons with appropriate styling.
Black leather options run a close second in popularity, particularly among professional women who need reliable work-appropriate footwear. The black colorway provides maximum versatility and pairs with more formal attire than brown options.
Platform styles have gained significant traction, especially among younger shoppers who appreciate the height boost and contemporary aesthetic. These styles often sell out quickly in popular sizes, indicating strong demand.
Seasonal colors and limited-edition styles create brief but intense demand spikes. I’ve noticed that unique colorways – like deep burgundy, forest green, or metallic finishes – tend to sell quickly when they appear, suggesting that customers are eager for options beyond basic black and brown.
Durability and Performance: Long-term Wear Analysis
Are A New Day loafers lightweight and durable? After extensive wear-testing across multiple pairs and styles, I can provide detailed insights into the long-term performance characteristics of these shoes.
Weight considerations favor A New Day loafers significantly. Even the leather styles feel lightweight compared to many competitors, making them comfortable for extended wear and travel. The synthetic styles are particularly light, which some people prefer for all-day comfort.
Durability testing through my own wear patterns has been generally positive. The soles show good wear resistance, and I haven’t experienced the premature sole separation that sometimes plagues budget footwear. The upper materials, both leather and synthetic, have maintained their appearance well through regular use.
Construction quality exceeds expectations for the price point. Stitching has remained intact across all my pairs, and hardware elements like chains or buckles have stayed securely attached. The leather styles have developed a nice patina without cracking or excessive wear in high-stress areas.
Areas where durability could improve include the insole cushioning, which tends to compress over time in the high-use areas. However, this is common across most footwear in this price range and doesn’t significantly impact wearability.
Research and Reviews: Finding Reliable Information
Where can I find reviews for A New Day loafers? This question becomes crucial when shopping online, and I’ve discovered several reliable sources for authentic customer feedback.
Target’s website reviews provide the most comprehensive source of customer experiences. The review system allows for detailed feedback on sizing, comfort, and durability, and the volume of reviews for popular styles offers good statistical reliability. I always read through at least 20-30 reviews before making online purchases.
Social media platforms offer real-world styling inspiration and honest feedback. Instagram and Pinterest provide visual references for how different styles look when worn, while Facebook groups dedicated to Target finds often include detailed discussions of A New Day products.
Fashion blogs and budget-conscious style websites occasionally feature A New Day loafers in roundups and reviews. These sources often provide professional photography and detailed analysis that complements customer reviews.
I’ve found that word-of-mouth recommendations from friends and colleagues who own A New Day loafers have been consistently reliable. The brand seems to generate genuine satisfaction among users, leading to positive personal recommendations.
Sustainability and Environmental Considerations
Are there sustainable or eco-friendly options in A New Day loafers? This question reflects growing consumer awareness of environmental impact, and while A New Day isn’t positioned as an eco-focused brand, there are some considerations worth noting.
The durability factor contributes to sustainability by reducing the need for frequent replacement. My experience suggests that A New Day loafers, when properly cared for, can last significantly longer than their low price might suggest, reducing overall consumption.
Material choices vary in their environmental impact. The genuine leather options, while requiring resource-intensive production, offer longevity that can offset their initial environmental cost. The synthetic options avoid animal products but introduce different environmental considerations related to petroleum-based materials.
Target has made corporate commitments to sustainability that trickle down to their private label brands, including efforts to reduce packaging and improve supply chain practices. While not explicitly marketed as eco-friendly, these initiatives do impact the overall environmental footprint of A New Day products.
Strategic Shopping: Sales, Timing, and Value Maximization
Do A New Day loafers go on sale often? Understanding Target’s promotional patterns can lead to significant savings and better value from your A New Day purchases.
Seasonal clearance cycles represent the best opportunities for substantial savings. Target typically transitions their footwear inventory twice yearly, with major markdowns occurring during these periods. Late winter and late summer tend to offer the deepest discounts as stores make room for new seasonal inventory.
Weekly promotional patterns also provide regular savings opportunities. Target’s weekly ads frequently feature footwear promotions, and A New Day products are often included in these sales. Sunday through Tuesday tend to offer the best selection during promotional periods, as weekend shopping can deplete popular sizes.
Holiday sales events like Black Friday, back-to-school periods, and spring fashion events consistently include A New Day footwear. These sales often combine percentage discounts with additional perks like free shipping or Target gift card promotions.
The Target RedCard provides automatic 5% savings on all purchases, which adds up significantly over time for regular Target shoppers. Combined with sale pricing, this can bring A New Day loafers down to remarkably low prices while maintaining full return privileges.
Final Thoughts: Why A New Day Loafers Deserve Your Consideration
After months of wearing, testing, and analyzing A New Day loafers across multiple styles and applications, I can confidently say they represent exceptional value in the accessible footwear market. While they may not replace luxury designer shoes for special occasions, they excel as reliable, stylish, and comfortable options for everyday wear.
The combination of affordability, style diversity, and reasonable quality makes A New Day loafers particularly appealing for building a versatile shoe wardrobe without significant investment. For students, young professionals, or anyone seeking to maximize their fashion budget, these shoes offer a smart entry point into quality footwear.
My personal collection has grown to include four different A New Day loafer styles, each serving specific needs in my lifestyle. From professional meetings to weekend adventures, I’ve found appropriate options within this single brand line. This consistency and versatility have simplified my shoe shopping while maintaining the style options I need.
The accessibility factor cannot be overstated. Having quality loafers available at Target stores nationwide makes it easy to replace worn pairs, try new styles, or address sudden footwear needs without special ordering or visiting specialty retailers.
For anyone considering A New Day loafers, I recommend starting with one pair in a versatile color like brown or black leather. Test the sizing and comfort for your specific foot shape and lifestyle needs. If that first pair meets your expectations – as mine certainly did – you’ll likely find yourself returning for additional styles and colors.
The buying guide for A New Day loafers ultimately comes down to understanding what you need from your footwear and matching those needs to the specific strengths of this collection. With proper expectations and smart shopping strategies, A New Day loafers can provide years of reliable, stylish wear at prices that make building a complete shoe wardrobe surprisingly affordable.


