A New Day Shirt

Discovering Target’s Beloved Brand: Quality, Style, and Value in Every Stitch

In the ever-evolving landscape of women’s fashion, finding that perfect balance between quality, style, and affordability can feel like searching for a unicorn. Yet, tucked within Target’s aisles and online store, A New Day has mastered this delicate balance with their exceptional shirt collection that combines timeless designs with contemporary flair. Whether you’re building a capsule wardrobe, refreshing your workwear, or simply seeking comfortable everyday options, this comprehensive guide will walk you through everything you need to know about this beloved brand’s shirt offerings.

As someone who has watched A New Day evolve since its 2017 launch, I’ve personally witnessed how this brand has captured the hearts of fashion-conscious shoppers looking for accessible style. From crisp button-downs to casual tees, let’s dive into the world of A New Day shirts and discover why they’ve become a staple in so many women’s wardrobes.

The Diverse A New Day Shirt Collection

A New Day doesn’t believe in one-size-fits-all fashion, which is evident in their extensive shirt range. Their collection spans multiple categories designed to suit various style preferences and occasions:

Button-Down Classics

The cornerstone of the A New Day shirt collection is undoubtedly their button-down options. These shirts come in both relaxed and tailored fits, offering a polished look that transitions seamlessly from office to evening outings. The brand excels in providing modern interpretations of this classic silhouette, with details like:

• Elongated collars for a contemporary touch
• Slightly oversized fits for those who prefer a relaxed aesthetic
• Slim-cut options that flatter without restricting movement
• Various sleeve lengths, including short-sleeve versions for warmer months

The Oxford button-down remains one of their bestsellers, with its versatile appeal and timeless design making it a true wardrobe workhorse.

Casual T-Shirts and Basics

For everyday wear, A New Day offers an impressive array of casual t-shirts that elevate the basic concept with thoughtful design elements. Their t-shirt lineup includes:

• Crewneck tees with the perfect scoop that’s neither too revealing nor too conservative
• V-neck options in various depths to suit different preferences
• Puff-sleeve t-shirts that add a feminine touch to casual looks
• Striped tees that never go out of style
• Solid colors in every shade imaginable

The beauty of these basics lies in their versatility – they can be worn alone with jeans for a casual look or layered under blazers for a more put-together appearance.

Blouses and Statement Tops

When you need something with a bit more personality, A New Day delivers with their blouse collection. These tops feature:

• Subtle ruffles that add dimension without overwhelming
• Interesting necklines including square cuts, sweetheart shapes, and asymmetrical designs
• Seasonal prints from florals to abstract patterns
• Textured fabrics that elevate the overall look

These statement pieces often incorporate current trends while maintaining a timeless quality that extends their wearability beyond a single season.

Seasonal Specialties

A New Day consistently updates their shirt collection to reflect seasonal needs:

• Lightweight linen-blend shirts for summer
• Cozy flannel button-downs for fall
• Mock neck and turtleneck options for winter
• Breezy sleeveless tanks for layering year-round

This attention to seasonal shifts ensures their collection remains relevant and practical regardless of the weather.

Material Matters: Fabrics and Quality

The quality of a shirt’s fabric fundamentally determines its comfort, durability, and overall value. A New Day shirts utilize a range of materials carefully selected for their particular styles:

Cotton and Cotton Blends

Many A New Day shirts feature cotton as their primary material, particularly their t-shirts and button-downs. Their cotton quality provides a nice balance – substantial enough to prevent transparency issues but light enough to maintain comfort. Their cotton blends often incorporate:

• Small percentages of spandex or elastane for stretch and movement
• Polyester for wrinkle resistance and shape retention
• Modal for added softness and drape

These thoughtful blends address common cotton concerns like excessive shrinkage and wrinkling while maintaining breathability.

Polyester and Synthetic Blends

For their more structured blouses and statement pieces, A New Day often uses polyester blends that:

• Hold prints and colors beautifully
• Maintain their shape throughout the day
• Resist wrinkles during wear
• Typically require less ironing

While pure polyester sometimes gets a bad reputation, A New Day’s versions tend to be more breathable than expected, particularly in their newer collections.

Seasonal Fabrics

The brand embraces specialty fabrics throughout the year:

• Linen blends for summer that provide the airy quality of linen with improved wrinkle resistance
• Brushed fabrics for fall and winter that offer warmth without bulk
• Rayons and viscose for blouses that require beautiful draping

These material choices reflect a thoughtful approach to both functionality and aesthetic appeal.

Pricing That Makes Sense: The Cost of A New Day Shirts

One of the most compelling aspects of A New Day’s shirt collection is its accessible pricing structure. Most A New Day shirts fall within the $15-30 range, making quality fashion attainable without breaking the bank. This pricing strategy represents significant value when you consider the thoughtful design elements and fabric quality.

Here’s a general breakdown of what you can expect to pay:

• Basic t-shirts: $8-15
• Button-down shirts: $20-25
• Statement blouses: $25-30
• Seasonal specialty items: $20-35

Perhaps most impressively, these price points remain consistent regardless of size – a refreshing approach compared to brands that charge “plus size premiums.” Even during non-sale periods, A New Day shirts represent excellent value for their quality level.

Where to Find A New Day Shirts

As Target’s proprietary brand, A New Day shirts are exclusively available through Target’s retail and digital channels:

In-Store Experience

Visiting Target in person offers several advantages:

• Opportunity to feel fabrics and assess quality firsthand
• Ability to try on different sizes for the perfect fit
• Immediate gratification without shipping waits
• Seasonal displays that provide styling inspiration

Most Target locations feature a dedicated A New Day section, making it easy to browse the collection efficiently.

Online Shopping

Target’s website and mobile app offer the most comprehensive access to A New Day’s complete shirt collection:

• Filter options for size, color, sleeve length, and more
• Often features online exclusives not available in stores
• Customer reviews provide insights into fit and quality
• Regular online-only promotions and deals

The online shopping experience also allows for convenient filtering by size availability, ensuring you can easily find options in your preferred size range.

Finding Your Perfect Fit: Sizing and Fit Guide

Consistent sizing is one area where A New Day truly shines compared to many women’s clothing brands. Their shirts generally run true to size, though certain styles have specific fit considerations worth noting:

Regular Sizing

A New Day’s standard sizes typically run from XS to XXL (0-20), with most styles being very consistent across different shirt types. Some general fit notes:

• Button-downs tend to have a slightly relaxed fit that works well for various body types
• T-shirts usually have a semi-fitted silhouette that’s neither too tight nor too boxy
• Blouses often incorporate design elements that enhance their versatility across body types

Many loyal shoppers report being able to order their standard size across different A New Day shirt styles with consistent results – a rare quality in women’s fashion.

Plus Size Options

A particularly admirable aspect of A New Day is their commitment to size inclusivity. Most of their shirt styles are available in plus sizes, ranging from 1X to 4X (16W-30W). Their plus-sized designs are:

• Thoughtfully proportioned rather than simply scaled up
• Available in the same color and pattern options as standard sizes
• Priced identically to their standard-size counterparts

This inclusive approach has earned A New Day significant loyalty among shoppers who appreciate both style and genuine size accessibility.

Petite Considerations

While A New Day doesn’t offer specific petite sizing, several of their styles work well for shorter frames:

• Many button-down shirts have a slightly cropped length that works well for petite figures
• T-shirts typically hit at a flattering hip length
• Many shoppers with petite frames report that XS sizing works well

Those under 5’4″ may occasionally need minor alterations for perfect sleeve length on long-sleeved styles, but many petite shoppers find A New Day shirts more accommodating than most mainstream brands.

Care and Longevity: Maintaining Your A New Day Shirts

One of the practical advantages of A New Day shirts is their relatively low-maintenance care requirements:

Washing Instructions

Most A New Day shirts can be machine washed, though care instructions vary slightly by fabric type:

• Cotton and cotton blend t-shirts do well in cold or warm water cycles
• Button-downs and blouses generally benefit from cold water washing
• Delicate cycle is recommended for more structured pieces with details like ruffles

While some delicate blouses suggest hand washing, many shoppers report success with using mesh laundry bags and gentle machine cycles instead.

Drying Considerations

For maximum longevity:

• Cotton t-shirts can typically handle tumble drying on low heat
• Button-downs and blouses generally maintain their shape better when air-dried
• Hanging nicer pieces while slightly damp helps minimize wrinkles

A New Day’s synthetic blend shirts tend to dry quickly, making air drying a practical option even for those with limited time.

Shrinkage Factors

Shrinkage is minimal with most A New Day shirts when care instructions are followed:

• Cotton t-shirts may experience slight shrinkage after the first wash (approximately 5%)
• Button-downs and blouses typically maintain their size well
• Pre-washing before tailoring is recommended for cotton items

Many regular wearers report that any initial shrinkage stabilizes after the first wash, with minimal changes afterward.

Styling A New Day Shirts for Every Occasion

The versatility of A New Day shirts truly shines when considering their styling potential across different settings:

Casual Weekend Wear

For relaxed everyday looks:

• Pair a striped t-shirt with well-worn jeans and white sneakers
• Layer an oversized button-down over a simple tank with leggings
• Tuck a graphic tee into high-waisted shorts with sandals during summer
• Knot a button-down at the waist over a casual dress for dimension

These effortless combinations highlight the laid-back versatility of A New Day basics.

Office-Appropriate Ensembles

For work settings:

• Style a crisp button-down with tailored trousers and loafers
• Layer a solid-colored blouse under a blazer with a pencil skirt
• Pair a mock neck top with wide-leg pants for a modern professional look
• Tuck a structured short-sleeve button-down into a midi skirt for summer office days

The clean lines and thoughtful details of A New Day shirts make them particularly well-suited for professional environments.

Elevated Evening Looks

When transitioning to evening:

• Tuck a silky patterned blouse into dark jeans with heeled boots
• Style a black button-down with statement earrings and tailored pants
• Layer a lace-trimmed camisole under a slightly unbuttoned shirt for dimension
• Pair a puff-sleeve blouse with a leather skirt for dinner dates

With the right accessories, many A New Day shirts effortlessly bridge the casual-formal divide.

Accessorizing A New Day Shirts

The relatively clean aesthetic of A New Day shirts creates the perfect canvas for personal styling through accessories:

Jewelry Pairings

Different necklines call for different jewelry approaches:

• V-necks complement pendant necklaces that echo the V-shape
• Crewnecks work beautifully with shorter necklaces or statement earrings
• Button-downs with open collars create space for layered necklaces
• Turtlenecks pair perfectly with longer necklaces or bold earrings

The relatively affordable price point of A New Day shirts leaves room in the budget for statement accessories that personalize the look.

Layering Options

A New Day shirts excel as layering pieces:

• Button-downs work beautifully under sweaters with just the collar and cuffs showing
• T-shirts layer perfectly under cardigans and blazers
• Lighter blouses can be layered under jumpsuits and pinafore dresses
• Tank styles work year-round as base layers

This layering potential significantly extends the wearability of each piece throughout the year.

Complementary Bottoms

The versatility of A New Day shirts is enhanced by thoughtful pairing with bottoms:

• Tucked into high-waisted jeans for a classic silhouette
• Left untucked over leggings for a comfortable weekend look
• Half-tucked into midi skirts for a balanced proportion
• Fully tucked into tailored trousers for a polished professional appearance

This adaptability makes A New Day shirts particularly valuable for capsule wardrobes and minimalist fashion approaches.

The Reality of Reviews: What Shoppers Really Think

Examining hundreds of customer reviews reveals several consistent themes regarding A New Day shirts:

Consistent Praise Points

Areas where A New Day shirts consistently receive positive feedback:

• Value for money compared to similar styles at higher price points
• Durability through multiple wash cycles
• Color retention even after extensive wear
• Thoughtful design details that elevate basic silhouettes

The frequency of comments about repurchasing the same style in multiple colors indicates strong customer satisfaction.

Common Criticisms

Like any brand, A New Day has some areas where shoppers note room for improvement:

• Some cotton button-downs may require ironing for a crisp appearance
• Certain light-colored t-shirts might benefit from greater opacity
• Seasonal availability means favorite styles sometimes disappear
• Some shoppers desire even more inclusive sizing

Interestingly, many of these criticisms are frequently followed by statements indicating the value still justifies these minor inconveniences.

Best Rated Styles

Based on aggregate review data, these A New Day shirt styles consistently earn the highest ratings:

• Short Sleeve Scoop Neck T-Shirt (frequently purchased in multiple colors)
• Long Sleeve Button-Down Shirt (praised for its versatility)
• Puff Sleeve Blouse (appreciated for adding interest to basic outfits)
• Sleeveless Mockneck Top (valued for its layering potential)

These highly-rated pieces often represent the best entry points for shoppers new to the brand.

A New Day vs. Competitor Brands

How does A New Day stack up against similar brands in the affordable fashion space?

A New Day vs. Old Navy

Compared to Old Navy:

• A New Day generally offers more structured, polished silhouettes
• Old Navy sometimes has lower price points during sales
• A New Day fabric quality tends to be more consistent
• Both offer good size inclusivity

For those prioritizing work-appropriate versatility, A New Day often edges out Old Navy.

A New Day vs. H&M

In comparison with H&M:

• A New Day provides more consistent sizing
• H&M often incorporates trendier elements
• A New Day typically offers better durability
• H&M sometimes uses higher-end materials in their premium lines

Shoppers seeking reliability in fit and quality often prefer A New Day over H&M’s more variable offerings.

A New Day vs. Universal Thread (Another Target Brand)

When compared to its sister brand:

• Universal Thread embraces more casual, relaxed aesthetics
• A New Day offers more structured, refined options
• Both share similar quality standards
• Universal Thread focuses more on denim-friendly styles

Many Target shoppers collect pieces from both brands to create a well-rounded wardrobe.

Shopping Strategies: Getting the Best Value

Maximizing value when shopping for A New Day shirts involves understanding a few key strategies:

Sales Patterns

A New Day merchandise typically follows predictable sale patterns:

• End-of-season clearance offers the deepest discounts (often 30-50% off)
• Target Circle offers frequently include A New Day items (usually 20-30% off)
• Sunday weekly ads often feature specific A New Day styles
• Target’s site-wide promotions typically include the brand

Patient shoppers can often build a collection of A New Day shirts at significant discounts by timing their purchases strategically.

Target Circle Benefits

Target’s loyalty program provides additional value:

• Exclusive A New Day offers throughout the year
• Percentage back on purchases for future shopping
• Early access to certain promotions and collaborations
• Birthday discounts that can be applied to A New Day items

Membership is free and substantially enhances the value proposition for regular Target shoppers.

Clearance Insights

When shopping clearance sections:

• Sizes XS and XL-4X often remain available longer
• Seasonal colors typically hit clearance as seasons change
• Basic styles in core colors rarely see deep discounts
• Online clearance sometimes offers items no longer available in local stores

The clearance section represents an excellent opportunity to experiment with styles or colors outside your usual comfort zone.

Creating a Capsule Wardrobe with A New Day Shirts

The versatility and affordability of A New Day shirts make them ideal building blocks for capsule wardrobes – curated collections of versatile pieces that mix and match effortlessly:

Essential A New Day Shirt Styles for a Capsule Collection

A well-rounded capsule might include:

• 2-3 basic t-shirts in neutral colors (white, black, gray)
• 1 striped t-shirt for pattern interest
• 1 white button-down for classic versatility
• 1 colored or patterned button-down for variety
• 1-2 blouses with interesting details for elevated occasions
• 1 seasonally appropriate specialty piece

This concise collection provides countless outfit combinations while remaining budget-friendly.

Mixing and Matching for Maximum Versatility

The beauty of a capsule approach with A New Day shirts is how well they combine with each other and existing wardrobe pieces:

• Layer button-downs over t-shirts for dimensional casual looks
• Use the same white button-down for both weekend and workwear
• Style t-shirts with everything from joggers to tailored trousers
• Transition seasonal pieces across multiple months with thoughtful layering

This versatility dramatically increases the cost-per-wear value of each item.

Sustainability Considerations

While fast fashion’s environmental impact remains an industry-wide concern, A New Day has made progress in certain areas:

• Increased use of organic cotton in basic t-shirts
• Some styles now incorporate recycled polyester
• Improved durability reduces replacement frequency
• Target’s company-wide sustainability initiatives affect production standards

For budget-conscious shoppers with sustainability concerns, focusing on A New Day’s more timeless pieces in natural fibers often represents the most responsible approach within this price range.

The Future of A New Day Shirts

Looking ahead, several trends appear likely for the brand:

• Continued expansion of size inclusivity
• Increased incorporation of sustainable materials
• More seasonless designs for year-round versatility
• Growth in performance fabrics with stretch and moisture-wicking properties

The brand’s evolution since its 2017 launch suggests an ongoing commitment to improving both style offerings and production standards.

Conclusion: Why A New Day Shirts Deserve a Place in Your Wardrobe

In today’s fashion landscape, finding truly versatile, well-made basics at accessible price points remains challenging. A New Day’s shirt collection stands out for delivering exceptional value through thoughtful design, consistent quality, and inclusive sizing that respects diverse body types and budgets.

Whether you’re building a professional wardrobe, seeking comfortable weekend wear, or simply refreshing your basics, A New Day shirts offer a practical solution that doesn’t sacrifice style for affordability. Their ability to transition seamlessly between settings, pair easily with existing wardrobe pieces, and withstand regular wear makes them a smart investment for fashion-conscious shoppers.

By understanding the full range of options available and implementing strategic shopping approaches, you can build a collection of A New Day shirts that serves your personal style while respecting your budget constraints. In a world of disposable fashion, their reliable quality and timeless designs represent a refreshingly practical approach to accessible style.

What A New Day shirt will become your next wardrobe favorite? With their extensive range of options, the perfect piece is likely just a Target trip away.