A New Day Sweater

From Style Selection to Sizing Secrets – A Real Shopper’s Journey Through Target’s Most Popular Knitwear Line

I’ll be honest with you – I never thought I’d become someone who writes passionate reviews about sweaters. But here I am, after spending the better part of last winter building what I can only describe as an obsession with A New Day sweaters, ready to share everything I’ve learned about this surprisingly versatile Target brand.

It all started when I was desperately searching for affordable work-appropriate sweaters that didn’t look like they came from the clearance rack at a gas station. You know that feeling when you’re standing in your closet, staring at the same three cardigans you’ve been rotating for months, wondering how your professional wardrobe became so tragically boring? That was me, until I discovered A New Day at Target.

What began as a quick trip for laundry detergent turned into a comprehensive exploration of Target’s house brand for women’s clothing. Now, several months and multiple purchases later, I’ve become something of an unofficial expert on A New Day sweater buying. Trust me, I’ve made the mistakes so you don’t have to.

My First Encounter with A New Day Sweaters

Walking through Target’s clothing section, I was initially skeptical. House brands can be hit or miss, and I’d been burned before by clothes that looked great on the hanger but fell apart after three washes. But the A New Day sweater collection caught my eye immediately. The colors were rich and current, the styles looked contemporary without being trendy in a way that would date them quickly, and the price points were definitely in my budget range.

I picked up a classic crew neck in what Target calls “heather oatmeal” – basically a sophisticated beige that goes with everything. The fabric felt substantial in my hands, not thin or scratchy like some budget sweaters I’d encountered. The construction looked solid, with even stitching and finished seams. For $24.99, I figured I had nothing to lose.

That first sweater became my go-to piece for casual Fridays at work. It held up beautifully through multiple washes, maintained its shape, and became such a wardrobe staple that I found myself reaching for it at least once a week. That’s when I knew I needed to dive deeper into what A New Day sweaters had to offer.

Understanding the A New Day Sweater Landscape

Before we get into the nitty-gritty of buying guide for A New Day sweater essentials, let me paint you a picture of what you’re working with. A New Day isn’t trying to be high fashion – it’s Target’s answer to accessible, wearable pieces that can take you from the school pickup line to dinner with friends without requiring a complete outfit change.

The sweater line specifically focuses on classic silhouettes with modern touches. You won’t find avant-garde cuts or experimental designs here, but you will find well-made basics that form the foundation of a functional wardrobe. Think of A New Day sweaters as the reliable friend who’s always there when you need them – not flashy, but dependable and versatile.

What Styles of A New Day Sweaters Are Available?

This is where things get interesting. During my extensive research (okay, shopping), I’ve encountered a surprisingly diverse range of A New Day sweater styles. The brand covers all the classics you’d expect, plus a few contemporary twists that keep things from feeling stale.

The crew neck pullover is probably their most popular style, and for good reason. It’s the perfect blank canvas – dress it up with a blazer and statement jewelry for work, or throw it on with jeans and sneakers for weekend errands. I own three in different colors, and they’ve become the backbone of my casual wardrobe.

Their cardigan selection is equally impressive. The classic button-front cardigans come in both regular and longer lengths, and I’ve found them to be incredibly versatile for layering. The longer cardigans work beautifully as light jackets during transitional weather, while the regular length ones are perfect for office environments where you need something to throw on when the air conditioning gets aggressive.

For those who prefer a more relaxed fit, the A New Day sweater collection includes several oversized options. These work particularly well for the cozy, effortless look that’s been trending for the past few seasons. I picked up an oversized mock turtleneck that’s become my favorite piece for working from home – comfortable enough for all-day wear but polished enough for video calls.

The brand also offers some trendier options like cropped sweaters and sweater vests. While I was initially hesitant about these styles (am I too old for a cropped sweater? Is a sweater vest too preppy?), I’ve found them to be surprisingly wearable when styled correctly.

Where Can I Buy A New Day Sweaters?

This might seem like an obvious question, but it’s worth addressing because availability can vary. A New Day sweaters are exclusively sold at Target, both in stores and online. However, I’ve learned that the selection can differ significantly between the two.

Target stores typically carry a curated selection of the most popular styles and colors. If you’re looking for basic crew necks and cardigans in neutral colors, you’ll likely find what you need in-store. However, for the full range of styles, colors, and sizes, shopping online is your best bet.

The Target website usually has the most comprehensive selection, including online-exclusive colors and styles. I’ve found several sweaters online that I never saw in my local stores. Plus, Target’s website is generally well-organized, making it easy to filter by size, color, and price range.

One tip I’ve learned the hard way: if you see a A New Day sweater you love in store, don’t assume you can find it online later. Target’s inventory moves quickly, and popular items can sell out without warning. I’m still kicking myself for not buying a beautiful dusty rose cardigan I saw in store, thinking I’d order it online later. By the time I got home, it was sold out in my size.

Are A New Day Sweaters True to Size?

This is probably the most important question in any buying guide for A New Day sweater, and the answer is mostly yes, with some important caveats. Generally speaking, I’ve found A New Day sweaters to run true to size, but like any brand, there can be variations between different styles.

The crew neck pullovers tend to fit exactly as expected. I wear a medium in most brands, and the medium in A New Day crew necks fits perfectly – not too tight, not too loose, with enough room for a thin layer underneath if needed.

Cardigans can be a different story. I’ve noticed that some of the longer cardigans run slightly large, particularly in the body. If you prefer a more fitted look, you might want to size down. However, if you plan to layer over bulkier items or prefer a relaxed fit, your regular size should work fine.

The oversized styles are intentionally roomy, but they’re not dramatically oversized. If you’re expecting a sweater that drowns you in fabric, you might be disappointed. The “oversized” fit is more like a comfortable, relaxed silhouette rather than a truly oversized garment.

One area where I’ve consistently found sizing issues is with the sleeve length. I have average-length arms, but I’ve noticed that many A New Day sweaters have sleeves that are slightly too long for my frame. This isn’t necessarily a deal-breaker – I actually like the slightly longer sleeves for a more relaxed look – but it’s something to keep in mind if you prefer a more precise fit.

What Materials Are Used in A New Day Sweaters?

Understanding the fabric composition is crucial when you’re building a buying guide for A New Day sweater wardrobe. The materials used directly impact how the sweater will feel, wear, and care for over time.

Most A New Day sweaters are made from blends rather than single fibers. The most common composition I’ve encountered is a cotton-acrylic blend, typically around 60% cotton and 40% acrylic. This combination gives you the breathability and softness of cotton with the durability and shape retention of acrylic.

The cotton-acrylic blends are particularly good for everyday wear. They’re soft against the skin without being overly delicate, and they hold up well to regular washing and wearing. I’ve had some of these sweaters for over a year, and they still look and feel almost as good as new.

Some of the cardigans feature polyester blends, particularly those with a more structured fit. These tend to be slightly less breathable than the cotton blends, but they maintain their shape exceptionally well and are less prone to wrinkles.

For the heavier, winter-weight sweaters, A New Day sometimes uses wool blends. These typically contain a small percentage of wool (usually around 20-30%) combined with acrylic and sometimes cotton. The wool content adds warmth and a more luxurious feel, but it also means these sweaters require a bit more care when washing.

One thing I appreciate about A New Day sweaters is that the fabric composition is clearly labeled, and it generally matches what you’d expect from the feel and appearance of the garment. There’s no bait-and-switch where a sweater feels like wool but turns out to be 100% acrylic.

How Much Do A New Day Sweaters Cost?

Affordability is one of the major selling points of A New Day sweaters, and in my experience, the pricing is both reasonable and consistent. Most sweaters in the line fall between $19.99 and $34.99, with the majority hovering around the $24.99 price point.

Basic crew neck pullovers typically start at $19.99, making them an excellent entry point if you’re testing the waters with the brand. Cardigans usually run between $24.99 and $29.99, depending on the style and detailing. The more complex styles – think cable knits or sweaters with special texture – might reach the $34.99 range, but even at that price point, they represent solid value.

What I particularly appreciate is that A New Day sweater pricing doesn’t fluctuate wildly based on trends or seasons. While you might find slightly higher prices for holiday-themed colors or special collections, the core styles maintain consistent pricing throughout the year.

The value proposition becomes even better when you factor in Target’s frequent sales and promotions. I’ve picked up several A New Day sweaters during Target’s seasonal clearances for as little as $12-15. If you’re patient and strategic about your shopping, you can build an impressive sweater wardrobe without breaking the bank.

What Colors Do A New Day Sweaters Come in?

Color selection is where A New Day sweaters really shine. The brand consistently offers a well-curated palette that includes both timeless neutrals and on-trend seasonal colors.

The neutral selection forms the foundation of the line: classic black, crisp white, various shades of gray from light heather to charcoal, navy blue, and several beige and camel tones. These colors are available year-round and form the backbone of any versatile wardrobe.

What sets A New Day sweaters apart is their seasonal color offerings. Each season brings a fresh selection of trend-conscious colors that feel current without being so trendy that they’ll look dated next year. I’ve seen beautiful dusty rose, sage green, warm rust, and deep burgundy options that add personality to the basic silhouettes.

The brand also isn’t afraid of pattern, though they approach it conservatively. I’ve found subtle striped options, tonal color-blocking, and even some fair isle-inspired patterns that add visual interest without being overwhelming.

One thing I’ve noticed is that the color accuracy in Target’s online photos is generally quite good. The sweaters I’ve ordered online have consistently matched my expectations based on the website images, which isn’t always the case with online shopping.

Are A New Day Sweaters Good for Layering?

Absolutely, and this is one of their strongest selling points. A New Day sweaters excel at layering, both as base layers and as middle layers in more complex outfits.

The crew neck pullovers work beautifully under blazers, vests, and jackets. The fabric is substantial enough to provide warmth and structure but not so bulky that it creates unflattering lines under other garments. I regularly wear my A New Day crew necks under blazers for work, and the combination looks polished and professional.

The cardigans are layering champions in their own right. I’ve layered them over everything from basic tees to blouses to other lightweight sweaters during particularly cold weather. The longer cardigans work especially well as light outerwear during transitional seasons.

One specific layering combination I’ve become obsessed with is wearing an A New Day sweater under a denim jacket. The crew necks provide just the right amount of warmth and visual interest under a classic jean jacket, creating a casual but put-together look that works for everything from grocery shopping to casual lunch dates.

The key to successful layering with these sweaters is understanding their weight and structure. The cotton-acrylic blends compress well under other garments without adding bulk, while still providing enough substance to stand on their own when worn as outer layers.

Are A New Day Sweaters Machine Washable?

This is where A New Day sweaters really prove their worth as practical wardrobe staples. The vast majority of the line is machine washable, which is a huge advantage for everyday wear.

Most of the cotton-acrylic blend sweaters can be washed in cold water on a gentle cycle and either air-dried or tumble dried on low heat. I’ve been washing my A New Day sweaters this way for months, and they’ve maintained their shape, color, and texture remarkably well.

The key is following the care instructions on the label and not getting too aggressive with the washing process. I always wash my A New Day sweaters inside out to protect the surface of the fabric, and I use a gentle detergent to preserve the colors.

The wool blend sweaters require a bit more care – hand washing or a delicate machine cycle with wool-specific detergent – but even these are more low-maintenance than you might expect from wool-containing garments.

One maintenance tip I’ve learned: if you notice any pilling (small fabric balls forming on the surface), a fabric shaver can restore the sweater to like-new condition. The pilling that does occur with A New Day sweaters is minimal and easily managed.

Are There Plus-Size Options for A New Day Sweaters?

Yes, and this is an area where A New Day does reasonably well. The brand typically offers sizes up to 3X or 4X, depending on the specific style. However, I’ve noticed that the size range can vary between different sweater styles, so it’s worth checking the size chart for each individual item.

From what I’ve observed, the plus-size options aren’t just scaled-up versions of the smaller sizes. The proportions appear to be adjusted appropriately, though I can only speak to this from observing the garments rather than personal experience.

The A New Day sweater plus-size selection includes most of the core styles – crew necks, cardigans, and some of the trendier options. However, some of the more fashion-forward or seasonal styles might have more limited size ranges.

Target’s website makes it easy to filter by size, so you can see all available options in your size range at once. This is particularly helpful for plus-size shoppers who want to see the full selection of A New Day sweaters available to them.

How Do A New Day Sweaters Compare to Other Brands?

Having tried sweaters from various brands at different price points, I can offer some perspective on how A New Day sweaters stack up against the competition.

Compared to other budget-friendly brands like Old Navy or Walmart’s house brands, A New Day generally offers superior quality and construction. The fabrics feel more substantial, the fit is more consistent, and the styling is more contemporary. While you might pay a few dollars more than the absolute cheapest options, the value is significantly better.

Against mid-range brands like Gap or Banana Republic Factory, A New Day sweaters hold their own surprisingly well. The quality gap isn’t as significant as you might expect, and A New Day often offers better value for basic styles. However, the mid-range brands typically offer more variety in terms of cuts, colors, and seasonal collections.

Where A New Day falls short is against premium brands. You won’t find the luxurious fabrics, intricate construction details, or fashion-forward designs that justify higher price points. But that’s not really the point – A New Day sweaters are designed to be accessible, wearable basics, not luxury items.

What consistently impresses me about A New Day is their consistency. While other budget brands can be hit-or-miss with quality, I’ve found A New Day sweaters to be reliably well-made across different styles and seasons.

Can I Wear A New Day Sweaters for Formal Occasions?

This depends on your definition of “formal” and how you style the sweater. A New Day sweaters work beautifully for business casual environments and semi-formal occasions, but they’re probably not appropriate for black-tie events or very conservative professional settings.

For office environments, the crew necks work well under blazers, creating a polished but approachable look. I’ve worn A New Day sweaters to client meetings, presentations, and other professional situations without feeling underdressed.

The cardigans are particularly versatile for dressier occasions. A well-fitted cardigan in a neutral color can elevate a simple dress or blouse-and-trouser combination into something appropriate for dinner parties, theater outings, or other semi-formal events.

The key to dressing up A New Day sweaters is in the styling and accessories. A basic crew neck becomes more formal when paired with tailored pants, a statement necklace, and polished shoes. The sweaters provide a good foundation, but the overall formality of your outfit will depend on what you pair them with.

Are A New Day Sweaters Good for Cold Weather?

A New Day sweaters offer varying levels of warmth depending on the specific style and fabric composition. For mild to moderate cold weather, they perform quite well. For harsh winter conditions, you’ll need to layer strategically or look for their heavier-weight options.

The cotton-acrylic blend crew necks provide moderate warmth – perfect for air-conditioned offices, cool autumn days, or mild winter weather. They’re not going to keep you warm in sub-freezing temperatures on their own, but they work excellently as base layers under coats or as part of a layered outfit.

The wool blend sweaters offer more substantial warmth and are better suited for colder weather. I have one wool-blend A New Day sweater that I reach for regularly during our coldest winter months, and it provides enough warmth for brief outdoor activities when paired with an appropriate coat.

The cardigans are excellent for layering, which makes them quite versatile for cold weather dressing. I often wear a lightweight crew neck under a cardigan for added warmth, creating a cozy but not bulky combination.

Do A New Day Sweaters Go on Sale Often?

Target runs sales and promotions regularly, and A New Day sweaters are frequently included in these offers. I’ve noticed several predictable sale patterns that can help you score better deals.

End-of-season clearances are your best bet for significant savings. I’ve found A New Day sweaters marked down by 30-50% during spring clearances as Target makes room for summer inventory. Similarly, after-holiday sales often include sweaters at reduced prices.

Target also runs regular promotions like “Buy 2, Get 1 Free” on women’s clothing, which can include A New Day sweaters. These promotions are excellent opportunities to stock up on basics or try new styles at a reduced per-item cost.

The Target Circle app often features exclusive deals and early access to sales. I’ve received notifications about A New Day sweater promotions through the app before they were advertised elsewhere.

One strategy I’ve developed is to buy core neutrals at regular price when I need them, but wait for sales to experiment with trendier colors or styles. This way, I ensure I have the basics I need while taking advantage of sales for the fun, experimental pieces.

What Are the Most Popular Styles of A New Day Sweaters?

Based on my observations and what I consistently see in stock, the classic crew neck pullover appears to be the most popular A New Day sweater style. It’s versatile, affordable, and works for a wide range of body types and style preferences.

The button-front cardigans are also consistently popular, particularly in neutral colors. I rarely see these on clearance, which suggests steady demand throughout the season.

Among the trendier options, I’ve noticed that the mock turtleneck styles seem to do well. They offer a contemporary twist on the classic turtleneck that works for both casual and more dressed-up occasions.

The oversized sweaters have gained popularity, particularly among younger shoppers. While they represent a smaller portion of the overall line, they seem to sell well when they’re available.

Interestingly, some of the more basic styles in neutral colors seem to be the most enduring. While trendy colors and cuts come and go, the simple crew necks and cardigans in black, gray, and navy remain consistent bestsellers.

Are A New Day Sweaters Lightweight or Heavy-Knit?

The A New Day sweater line spans the spectrum from lightweight to medium-weight, but very few styles could be considered truly heavy-knit. Most fall into the light-to-medium category, which makes them versatile for year-round wear in many climates.

The standard crew necks and most cardigans are on the lighter side of medium-weight. They provide enough substance to wear on their own during mild weather, but they’re not so heavy that they become unwearable indoors or during warmer days.

The wool blend options tend to be the heaviest in the line, but even these are more medium-weight than truly chunky. If you’re looking for thick, fisherman-style knits or extremely heavy winter sweaters, you might be disappointed with the A New Day sweater selection.

This lighter weight is actually one of the advantages of the line for many people. The sweaters are substantial enough to feel quality and provide appropriate coverage, but light enough to layer comfortably and wear in various climate conditions.

How Durable Are A New Day Sweaters?

In my experience, A New Day sweaters are quite durable for their price point. I have several that I’ve been wearing regularly for over a year, and they show minimal signs of wear.

The cotton-acrylic blends hold up particularly well to regular washing and wearing. I haven’t experienced any significant shrinkage, color fading, or shape distortion with proper care. The seams remain intact, and the fabric maintains its texture and appearance.

Some minor pilling is normal with any sweater, and A New Day sweaters are no exception. However, the pilling that does occur is typically minimal and easily managed with a fabric shaver or sweater stone.

The construction quality is consistently good across the line. I’ve examined the seams, button attachments, and other construction details on multiple sweaters, and the workmanship is solid. While these aren’t heirloom-quality garments, they’re well-made for their intended purpose and price point.

One area where I’ve noticed the most wear is at the cuffs and hem edges, which is typical for any frequently worn sweater. This wear is gradual and doesn’t significantly impact the overall appearance or functionality of the garment.

Can I Return an A New Day Sweater if It Doesn’t Fit?

Yes, A New Day sweaters fall under Target’s standard return policy, which is quite generous. Target allows returns within 90 days of purchase with a receipt, and the policy extends to 1 year for Target Circle members.

I’ve returned a couple of A New Day sweaters that didn’t fit as expected, and the process was straightforward. Target’s customer service was helpful, and I had no issues getting refunds for unworn items with tags attached.

If you’re shopping online, Target offers free returns by mail, which removes the risk from ordering multiple sizes to find the best fit. I’ve used this service several times when I was unsure about sizing or wanted to compare different styles.

The key is keeping your receipt and not removing tags until you’re sure about the fit. Target’s return policy is designed to encourage customers to try items risk-free, which is particularly valuable when shopping for clothing online.

Are There Sustainable or Eco-Friendly Options in A New Day Sweaters?

This is an area where A New Day sweaters have room for improvement. The brand doesn’t currently emphasize sustainability or eco-friendly materials in their marketing or product descriptions.

Most A New Day sweaters are made from conventional cotton and synthetic fibers, which aren’t necessarily the most environmentally friendly options. However, the durability and longevity of the sweaters do contribute to sustainability by reducing the need for frequent replacements.

Target as a company has made some sustainability commitments, but these don’t seem to be prominently reflected in the A New Day sweater line specifically. If environmental considerations are a priority for you, you might want to look at other brands that explicitly focus on sustainable materials and production methods.

That said, the affordable price point and good durability of A New Day sweaters can contribute to sustainable consumption patterns by making quality basics accessible to a wider range of consumers, potentially reducing the demand for faster fashion alternatives.

How Do I Style an A New Day Sweater for Work?

A New Day sweaters are excellent foundations for professional outfits, and I’ve developed several go-to combinations that work well in office environments.

For a classic business casual look, I pair a crew neck A New Day sweater with tailored pants and a blazer. The sweater provides comfort and warmth while maintaining a polished appearance. Adding a statement necklace or scarf can elevate the look further.

Cardigans work beautifully over blouses or dresses, creating a professional but approachable appearance. I often wear a cardigan over a simple sheath dress with minimal jewelry for important meetings or presentations.

The key to styling A New Day sweaters for work is choosing appropriate colors and keeping the overall silhouette clean and tailored. Neutral colors like navy, black, gray, and cream work best for conservative office environments.

Layering is crucial for professional styling. A thin blouse under a cardigan, or a A New Day sweater under a blazer, creates visual interest while maintaining appropriateness for the workplace.

Where Can I Find Reviews for A New Day Sweaters?

Target’s website features customer reviews for most A New Day sweaters, and these are generally helpful for getting a sense of fit, quality, and styling. The reviews often include photos from customers, which can be more useful than the official product photos for understanding how the sweaters look on real people.

Social media platforms, particularly Instagram and Pinterest, are excellent sources for seeing how people style A New Day sweaters in real life. Searching hashtags like #AnewDay or #TargetStyle can provide inspiration and honest feedback from actual customers.

Fashion blogs and YouTube channels that focus on affordable fashion often feature A New Day sweaters in hauls, reviews, and styling videos. These provide more detailed analysis than typical customer reviews and often include information about how the sweaters hold up over time.

Online fashion forums and Reddit communities dedicated to affordable fashion frequently discuss Target’s clothing lines, including A New Day. These discussions can provide honest, unfiltered opinions about quality, fit, and value.

My Final Thoughts on A New Day Sweaters

After extensive experience with A New Day sweaters, I can confidently say they represent excellent value for affordable, wearable basics. They’re not going to revolutionize your wardrobe or turn you into a fashion icon, but they’ll provide reliable, comfortable pieces that work for a variety of occasions and styling needs.

The buying guide for A New Day sweater essentials really comes down to understanding what you’re getting: well-made, affordable basics that punch above their weight class in terms of quality and style. They’re perfect for building a functional wardrobe foundation or supplementing existing pieces with versatile, easy-care options.

What I appreciate most about A New Day sweaters is their consistency and reliability. In a fashion landscape full of trends that come and go, these sweaters offer timeless silhouettes and quality construction at prices that make them accessible to a wide range of customers.

Whether you’re building your first professional wardrobe, updating your casual wear, or simply looking for reliable layering pieces, A New Day sweaters deserve serious consideration. They may not be the most exciting fashion purchase you’ll ever make, but they might just become some of the most useful pieces in your closet.

The key to success with A New Day is setting appropriate expectations and shopping strategically. Focus on the classic styles in neutral colors for maximum versatility, and don’t be afraid to experiment with trendier options when they go on sale. With proper care and realistic expectations, these sweaters can provide years of reliable service at a price point that won’t strain your budget.

In a world where fast fashion often means compromising on quality, A New Day sweaters offer a refreshing alternative: affordable basics that are actually built to last. For anyone looking to build a practical, versatile wardrobe without breaking the bank, they’re definitely worth considering.