At A New Day® Clothing, Shoes, Pants, Purse, Sandals, we respect the privacy of our users and are committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website anewdayco.com (the “Site”) and purchase our stylish and affordable apparel, footwear, handbags, jewelry, and accessories (the “Services”).
Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions by contacting us. By visiting our Site and using our Services, you agree to the terms of this Privacy Policy.
What Information We Collect
Information You Provide to Us
We collect information you provide directly to us when you create an account, make a purchase, contact us via email or chat, participate in surveys, contests and promotions, submit content or comments, or otherwise communicate with us. This information may include:
- Contact information such as name, email address, mailing address, and phone number
- Account information such as username and password
- Payment information such as credit/debit card number and billing address
- Demographic information such as age, gender, lifestyle interests, and household/product preferences
- Messages, inquiries, and other communications with our customer service team
Information We Collect Automatically
When you visit our Site or use our Services, we may automatically collect certain information from your device by using various technology such as cookies, web server logs, web beacons, and other tracking technologies.
The information we collect automatically may include:
- IP address, browser type, operating system, referral URLs and device information
- Pages you viewed on our Site and your interactions with those pages
- Products you browsed, added to cart, purchased or searched for on our Site
- Your browsing and shopping activities across other websites and devices to provide relevant ads and offers
Information from Other Sources
We may obtain information about you from other sources and combine or link that with information we have about you. This helps us improve the completeness of the information we have about you in order to provide more relevant offers and ads.
Sources from which we might obtain additional information about you include:
- Social media platforms if you connect with or follow us on social media
- Public databases, data brokers, marketing partners, and other third parties
- Business partners through which you created an account with us or made a purchase from us
How We Use Information
We use the information we collect for a variety of business purposes such as:
- Provide our Services and create and manage your account
- Process your orders and payments
- Communicate with you about your account, orders, payments, and rewards
- Provide product recommendations, special offers, and other personalized content
- Improve our Site and Services by analyzing how users interact with our Site
- Conduct research, analytics, and measurements to understand market trends
- Send you emails and push notifications you agree to receive
- Respond to your requests, inquiries, comments, or concerns
- Prevent fraud, resolve disputes, troubleshoot issues, and enforce our Terms of Service
How We Share Information
We will not share your personal information with third parties without your consent, except in the following circumstances:
- With service providers and partners who assist us in operating the Site and conducting our business by providing services such as payment processing, order fulfillment, information technology, customer service, email delivery, auditing, marketing, analytics, research, and more. We only provide them with the information necessary to perform these services on our behalf. They are prohibited from using your personal information for any other purposes.
- To comply with the law, enforce our Terms of Service, or protect the rights and safety of our users and third parties, as well as our own rights and safety. This may include exchanging information with other companies, organizations, and law enforcement to prevent fraud, property damage, or other harmful acts.
- To an affiliate or successor entity in connection with a corporate transaction such as a merger, acquisition, or sale of assets. You will be notified via email or prominent notice on our Site before any transfer of your personal information.
- With trusted third party partners such as advertising, marketing and analytics providers to personalize and measure the effectiveness of ads and content. This may include data collected from your devices through cookies or similar technologies.
We do not sell or rent your personal information to third parties for their direct marketing purposes.
Your Choices & Access
You may review, correct, update, and delete your account information and preferences at any time by logging into your online account or contacting us directly. You may also unsubscribe from marketing emails by clicking the “unsubscribe” link they contain, but we will still send you important updates related to your account, orders, payments, rewards, etc.
If you wish to deactivate your account, please contact us. We will retain your information as required by law and for legitimate business purposes. This may include preventing fraud, resolving disputes, ensuring regulatory compliance, enforcing our Terms of Service, supporting business transactions, product recalls, warranty claims, etc.
You may request a copy of the personal data we have collected about you. If you believe that any of your personal data is inaccurate, you may request that we correct or amend the inaccurate data. You may also request that we erase or restrict our use of your personal data, subject to certain exceptions.
Please note that we may need to retain certain information for record-keeping purposes and to complete transactions that you began prior to requesting deletion. There may also be residual information that will remain in our archives and databases but is no longer linked to personal identifiers.
To submit these requests, please contact our Privacy Officer. For your protection, we will need to verify your identity before fulfilling your request.
Data Retention
We retain personal data only as long as necessary to fulfill the purposes described in this policy, subject to our own legal and regulatory obligations. Factors we consider when setting our retention periods include the amount, nature, and sensitivity of the data, the risk of harm from unauthorized use or disclosure, and applicable legal requirements.
Data Security
We use reasonable organizational, technical, and administrative measures to protect personal information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.
Our Policy Towards Children
Our Services are meant for adults. We do not knowingly collect personal information from children under the age of 13 without obtaining parental consent. If you are a parent or guardian who has discovered that your child under 13 has submitted personal information without your consent, please contact us so we can take appropriate action.
Changes To This Privacy Policy
We may update this policy as needed to comply with relevant laws and regulations, reflect any new practices such as additional tracking technologies, or include other clarifications. We will provide notice of material changes to this policy through our Site at least 30 days prior to the change taking effect.
International Data Transfers
We are headquartered in the United States and have service providers in other countries, so your personal information may be transferred outside of your state, province, or country to the U.S. or other locations where privacy laws may not be as protective as your jurisdiction. By using our Site and Services, you acknowledge that your information may be transferred, processed, and stored outside of your jurisdiction.
Your Nevada Privacy Rights
Under Nevada law, Nevada residents may opt out of the sale of certain personal information to third parties. We do not currently sell your personal information as defined in the law. However, if you still wish to opt out, please contact us.
Your California Privacy Rights
Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information. This section describes those rights and how to exercise them.
Access and Deletion
You may submit requests for the following access and deletion rights twice every 12 months, free of charge:
- The categories of personal information we have collected about you in the last 12 months
- The categories of sources from which the information was collected
- The business or commercial purpose for collecting your personal information
- The categories of third parties with whom we share your information
- The specific pieces of information we have collected about you
You also have the right to request deletion of your personal information that we have collected from you, subject to certain exceptions.
To exercise these CCPA data access and deletion rights, please submit your request to us and verify your identity.
Do Not Sell
We do not sell your personal information as defined in the CCPA.
Non-Discrimination
You are entitled to exercise any of the above rights without suffering discrimination. We will not deny you goods or services, charge you different prices or rates, or provide a different quality of goods and services if you exercise your CCPA rights.
Authorized Agent
You may designate an authorized agent to make requests on your behalf. The agent must submit proof that you have authorized them to act on your behalf.
